Are You Indispensable?

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, I will be reviewing a book that has impacted me.

Today’s book is Linchpin: Are you Indispensable? by Seth Godin.

“My goal is to persuade you that there is an opportunity available to you, a chance to significantly change your life for the better. Not by doing something that is easy or that you have been trained to do, but by understanding how the rules of our world have fundamentally changed and by taking advantage of this moment to become someone the world believes is indispensable.” – Seth Godin

BRIEF SUMMARY OF LINCHPIN: ARE YOU INDISPENSABLE?

Seth Godin discusses the idea of how the world has significantly changed, and how in the past it paid to follow the rules. He explains that there have always been two teams: Management and Labor, but now there is a third team: Linchpins.

Linchpins are the type of people who make their own map and don’t follow the guidelines of corporate America that have been set in stone for hundreds of years. He shares ideas and stories about how you too can do this and once you do, reaching your potential will never be easier. And Seth makes it clear that it starts with YOU and YOUR CHOICES.

THINGS I LEARNED FROM THE BOOK:

  • The world has evolved, and it will only continue to evolve. If you keep complying with the system, you will fail to achieve your potential. If you want to reach your goals, you must create your own map.
  • The world is changing because of innovation. The first people to fail are the map-followers, non-risk takers, the fearful and scared to be different. Those type of people gets lost in the fast pace world we live in. It is unfortunate because they were told to “follow the system” and over time it has failed them.
  • Innovative employees are typically the most successful. As a manager, at times I feel like I need to control every situation, and that is unnecessary. Let your employees think for themselves.
  • We have a choice every single day. You can choose to be great, learn, and contribute or you can follow the process and do what others tell you to do. I will take the former.
  • People don’t take a risk because they are afraid. Schools (not all, but most) created a fear like an environment. Pass or Fail. We were rarely taught “It’s ok to fail. Get back up. Just give maximum effort.”
  • It’s OK to be unique. You have a purpose. You have your own thoughts and views. Share them with the world. Don’t be scared. If you don’t it will be challenging to reach your goals.
  • Life is about choice: Are you going to choose to be part of the machine or are you going to pave your own way?

OTHER THINGS I LEARNED FROM THIS BOOK:

SETH EXPLAINS THAT WHEN YOU BECOME A LINCHPIN, YOU STRENGTHEN YOUR ABILITIES IN THESE 7 AREAS:

  1. Provide a unique interface between members of the organization
  2. Deliver unique creativity
  3. Manage a situation or organization of great complexity
  4. Lead customers
  5. Inspire staff
  6. Provide deep domain knowledge
  7. Possess a unique talent

WHERE DOES AVERAGE COME FROM?

  1. You were brainwashed by a school (not all, but a majority) and by the system into believing that your job is to do your job. You have to follow the rules and instructions.
  2. We all have a little voice inside our heads that’s angry and scared. That voice is what Seth refers to as the “resistance” (your lizard brain) and it wants you to play it safe and be average.

THE LAW OF LINCHPIN LEVERAGE

People who we view as “ultra-successful” or “brilliant” are only truly this way for short bursts. The rest of the time they are doing work that anyone could do. The difference is that for 1 minute or 5 minutes they think differently about how they can contribute and create value in this world. At your job, take a second to think about how you could do it better or create more value because that is what Linchpins do. The ones who do not choose to think this way become replaceable.

WE LIVE IN A FEAR DRIVEN CULTURE

The “system” prohibits you from being innovative and standing out. We have created a sense of fear in the world that employees cannot share their thoughts and opinions because they must follow the rules. We must break down the walls and barriers to innovation. We all have ideas. Whether they are right or not shouldn’t prohibit someone from speaking up about it. Because we are afraid to take a risk and create our own map, we tend to say things like this:

  • “I don’t have any good ideas”
  • “I don’t know what to do”
  • “I didn’t graduate from (insert brand of some prestigious educational institution here)”
  • “My boss won’t let me”
  • “Well, that’s fine for you, but my gender, race, health, religion, nationality, shoe size, handicap, or DNA don’t make it easy”

THERE IS NO MAP

This is simple. Everything we see around us is all made up by human beings who are no different than you or me. We are all human. We all have a purpose. We all have a voice. We are all-powerful. If you believe in something, go DO IT. Nobody is in control of you except for yourself. Write your own map.

HOW HAS THIS BOOK IMPACTED ME?

As a young kid, I always remember thinking and asking myself “why this”, “why that”. I have always been a curious person, and I have always wanted to be unique and different. This book reassured me that it is OK to want to be that way. It is what makes me a human and not a cog in a machine.

Seth also opened my mind up to the ideas of “choice” and “innovation”. He made it OK and furthermore necessary to challenge the status quo if you are going to reach your potential. He also shares two stories that I actually printed out and laminated for my sales team. I have all my new hires read it, and if you have or still do work for me, you know the story of “Richard and Steve”.

Now, Wake Up! It’s Day One. Time to create your own map, and become indispensable. Purchase Seth’s book here: Buy the book here! and I highly recommend you subscribe to his blog: Click here to view his blog and subscribe!

Lessons from David Goggins: The Toughest Man Alive

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s Book is Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins

Summary of Book:

David Goggins is a retired Navy Seal and the only member of the U.S Armed Forces ever to complete Seal Training, U.S. Army Ranger School, and Air Force Tactical Air Controller training. He has competed in more than 60 Ultra-Marathons, triathlons, and ultra-triathlon, and set new course records, and finished in the top-5. He also holds the record for the completing 4,043 pull-ups in seventeen hours.

The most amazing thing about David Goggins is that he accomplished all the above with a hole in his heart along with multiple attempts at failing to complete most of his above accomplishments. He did not find this out till later in life, but miraculously survived all the strenuous activity he put on his body. Here are just a few of the things he failed at:

  1. Failed BUDS training twice trying to becoming a Navy Seal
  2. Ran a 100-mile race with three days of training which lead him to kidney failure
  3. On his first attempt to beat the world record attempt for pull-ups, he failed
  4. He was once weighed 300 pounds

The most amazing thing about David Goggins is that he used all of his failures as fuel to ultimately become what many claims as the fittest human being to ever walk this planet earth. I have to agree. Below are the eight lessons he teaches in his book:

Give your pain or challenge a shape, and flip it

No matter who you are, where you come from, how great you are, you will fail, you will feel pain, and at some point, you will face challenges that will make you question everything. It can happen early in your life, or later, but no matter you are going to be faced with an obstacle. For David, he uses a specific tactic to help flip the challenges he faces on their head, and ultimately use them as fuel to take action. The goal of this tactic is to simply acknowledge and accept the obstacles in your way and become fully aware of what is causing you pain.

  1. Buy a journal or a notebook
  2. Make a list of all the things that cause you pain and specific challenges you are faced with. Simply just write them down, and get them on a piece of paper
  3. Share with others who are close to you, it is important to acknowledge and accept it.
  4. Then, after writing start to prepare for how to overcome

Build your accountability mirror

What is the first thing you do in the morning? Look at your phone? Check your email? Lie in your bed staring at the wall? Well, what if you simply got out of bed and went straight to your bathroom mirror?

Every morning David wakes-up he stares at post-it notes on his mirror. He calls this the accountability Mirror. The mirror is filled with his goals and ambitions. Each morning he looks at himself in the mirror along with every goal he wanted to accomplish. It is a way to keep him honest, and every time he achieved his goals he would remove the post-it.

Pursue Excellence Only

Have you ever had a coach not give you playing time, or a boss not believe you could get that promotion. Instead of believing that maybe you CAN’T do it, or that maybe you are NOT good enough. You should use the anger, pain, and energy to prove them wrong.

If your coach won’t let you play in games, then dominate practice, spend extra time in the film room, and put in the extra effort. If your boss won’t give you more responsibility, then accomplish tasks before the deadline, work more hours then they do.

When it is time to deliver you need to exceed their expectations, and the only way to do that is to focus on what you control. Pursuing excellence is all about skill and effort which are two things in your control.

You are what you think – Think the worst, Think the best

Instead of focusing on things outside of your control, start visualizing everything that IS in your control. However, as David explains it’s not just about visualizing success, it is also about the challenges and potential pitfalls. You must visualize all outcomes that are possible to be fully prepared. And when you find your mind racing, and feel like you are losing control always come back to these important questions:

      1. Why are you doing this?
      2. What is driving you toward this achievement?
      3. Where does the darkness you’re using as fuel come from?

Take inventory of your cookie jar

David likes to use the term “Cookie Jar” as a way to refer to his past accomplishments and failures. The reason for this is that when he was a kid his mother would allow him to eat cookies as treats, and he struggled with weight issues at different times in his life. So, he refers to his cookie jar as his “jar full of failures, and accomplishments”, so he can always go back to remind himself of how far he has come.

From time to time, you need to schedule a time to go back to your journal from lesson #1. As you accomplish and overcome obstacles you need to add them to your list. You don’t want to discuss all the things you accomplished, but you want to write out the specific obstacles you overcame to achieve them. This will allow you to get the full story.

The 40% Rule

Life is just a huge mind game according to David, and the only person you are playing against is yourself. In our minds, we have what David refers to as the “Governer” buried deep in our mind that is intertwined with our identity. It controls how we perceive ourselves, how we believe others view us, and it makes us feel obstacles in our way cannot be beaten. David explains that he found ways to take control of the “governer” as he says we only use 40% of our maximum effort, and we always have another 60% to give. He calls this mindset the 40% rule. Just when you feel like you have had enough, know that you have only given 40% of your effort.

The best way to take command of your inner thoughts and strengthen your mind is to slowly start pushing yourself past limits. How you do this? Well, it is simply finding ways to push yourself just a little bit farther each time. A great example David uses is when you are running. Get to that point where you are in so much pain and your mind is telling you to stop. Go that extra 5 to 10 minutes. You will slowly start to find yourself pushing harder in other aspects of your life.

Be the Uncommon amongst Uncommon

Many people think once they reach a certain level or status that they should stop pushing. For David, he says greatness is not something that if you meet it once it stays with you forever. It evaporates quickly. If you truly want to be uncommon amongst uncommon you must achieve greatness for long periods of time. For him, it is a simple shift in your mindset. You must push to give everything you have and more, and continue to place obstacles in front of you to keep learning and growing. If you want to be in the 1%, than start to act like it.

Failure will and can empower you

Get out your journal again and write out all the failures you have experienced. First, start with everything that went well from your failures. What did you ultimately end up learning? Second, write down how you handled your failures. How did you prepare before you made that mistake? How did you prepare to get back up and keep fighting? Lastly, go back and find areas that you can improve and recreate them no matter if they happened years ago. It is important to be really honest with yourself and for David, he uses his failures as power and fuel to keep him highly motivated in any situation.

How This Book Has Impacted Me:

It proved to me that no matter who you have been in the past, no matter who you are today if you want to accomplish something you have the ability to do it. It is possible, you just need to make the choice to do it.

Now, Wake Up! It’s Day One. May the choice be with you.

America’s Coach: What I learned from Herb Brooks

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, twice a month I will be reviewing a book that has impacted me.

Today’s book is America’s Coach: Life Lessons & Wisdom for Gold Medal Success: A Biographical Journey of the Late Hockey Icon Herb Brooks by Ross Bernstein

SUMMARY OF BOOK:

“America’s Coach” is a biography of Herb Brooks. Herb is best known for coaching the 1980 US Mens Olympic hockey team to a gold medal against Russia. It is claimed as the “Miracle on Ice” and arguably the biggest upset in American sports history. Ross Bernstein was a good friend of Herb Brooks and tells us the story of Herb from childhood to becoming an iconic coach. Below I share with you some of the leadership lessons I learned.

LESSONS I LEARNED FROM THIS BOOK:

People do not remember how you failed, but they remember how you respond

One of the most memorable days of Herb Brooks life was when his dad told him “Looks like coach made the right choice” referring to him being the last guy cut from the team. Sitting in his living room at the age of 21 Herb Brooks had a choice. He could wake up the next day and sulk in his sorrow about not being part of that USA gold medal team, or he could use this a tool to learn from and motivate him to achieve his life long dreams. Well, for Herb we all know what he did next. He made a choice to move forward. He ended up playing and coaching in more Olympic hockey games than any other hockey players in history.

Don’t Worry about losing, or winning. Focus on being the best version of yourself at the moment

After that moment with his father, Herb, like I mentioned, went on to finally win that gold medal he so desperately coveted. However, he explains that early on in his career he was always driven from not wanting to lose, and determined to get that gold medal. He wanted so badly to prove his father wrong. But what he ultimately learned was that what got him to finally win that gold medal was not worrying about winning or losing, it was about focusing on the moment right in front of him. Being the best version he could of himself at that moment.

Slow Down to Speed Up

Herb was a master motivator. After hearing from his players you find out that he had this incredible instinct to push the right buttons at the right time. His main philosophy for motivation though was simple, in his mind, he believes that when things were going well, he could and should push the team harder. When things were not going well, he found a way to pull back and let them ride it out. For Herb, it was a simple concept of “slowing down, to speed up”. By pushing them harder when things went well, it was his opportunity to help them push past limits. When things were not going right, it was an opportunity to reset physically and mentally.

Build your team around value systems

A common trait between Herb and many legendary coaches is their commitment to focusing on the right players, not the most talented players. Herbs main goal was to focus on kids who had a strong value system and had come from many different backgrounds. He never wanted the most talented guy, but the guys who were open-minded, and highly educated to be able to adapt to a new style of play. As a leader his philosophy was simple, there were no stars on the team. He was the coach, and that whether they won as a team, or lost as a team. They were all one group who all believe the same values and achieving the same common goal.

If you found value in today’s post and want to learn more about Herb Brooks please feel free to purchase the book here.

Now, Wake Up! It’s Day One.

It’s Day One

1 year ago on this very day one, I officially took action on a goal of mine.

I created this site. The funny thing, I had no experience building a website. I was a terrible, and I mean a terrible student when it came to writing (and to be clear I am still not that good), and I was told by multiple people that I would last a month or two before I got burnt out blogging.

But yet, here I am, 35k+ words written, 35+ posts, and close to 400 subscribers.

What amazes me most about this specific journey creating this site is the power of action vs. inaction, and the forever difference each one can have on your life.

You can believe in yourself. You can make the choice to improve and get better. But none of it will matter if you don’t take action on it and if you lack the willpower to keep going once you do.

And this is where most of us get stuck, myself included many times in my life. The crossroad between action and inaction, or as I like to put it where day 1 meets day 2.

Though one year ago today, I can proudly say I didn’t get stuck. I took action. And what helped me do that is knowing that no matter if I fail today, tomorrow when I wake up it will be day one. I might fail, I might succeed, but regardless I will learn. And I am simply grateful to get the chance to do it all over again each day. And as a human being, I can’t ask for anything more.

12 months later so much has changed, yet some things never will. It is day one. That simple thought is forever buried deep into my brain. It is what I call the day one mindset. And what lives inside that mindset is my purpose. Knowing my purpose will continue to guide me. The good thing is we all have a purpose.

Now, Wake up! It’s Day One.

Copy of my first blog post “We all have a purpose” dated November 10, 2017, is below as a reminder to what I set out to do.
Hi! My name is Jeff Brandwein and this is my first official blog post.

Today, I want to share with you two things: who I am and why I created this site.
My official Day One began in Chicago. Fast forward 30 years and I am currently a sales leader at a software company by day and a suburban dad by night.
So, basically what I am saying is….I am just like you. I mow my lawn, I change my son’s diapers, and I pack my lunch for work. And above all, you and I are human.
We fail. We fear things. We have tough moments. We doubt ourselves. BUT yet, we are powerful. We have a voice. We have dreams. We have hope. For some, it’s hard to believe. To me, it’s just a mindset. Life at its core is actually pretty straightforward. The challenge is trying not to over complicate it.
One of the things that fascinate me the most is that as much as we have in common, we are all unique. And I firmly believe that what makes you unique is your mindset.
Your mindset is where your purpose lives; your purpose is what drives you, it’s what wakes you up every single day. Some find it early in life, some search their whole lives and never find it, and some simply give up. It’s hard, I know. But trust me. We all have a purpose, whether you believe it or not.
For me, it has been quite the journey. There has been a lot of failing and subsequently a lot of learning, but I have never given up. Through all of these life lessons, I can proudly say I finally figured out why I am here.

My Purpose: To help others realize and achieve their potential

How did I find it? Well, it is a long story (more on that later). For now, I will tell you this: think of your purpose as a massive puzzle. It takes time, it’s confusing, it makes you think, you will need others to help, and you will fail more times than you succeed in trying to put all the pieces together. BUT you can solve it. When you do, it will lead you to your potential.
With my newly found purpose, I built this site. I want to share with you all the different avenues I used to help me, and I have three simple goals to help you along your journey.

  1. Share content and methods from articles, books, and people who have accomplished their dreams and reached their potential.
  2. Share my own thoughts on life, my learnings from the books I read, and of course, recommend books that have helped me on my journey.
  3. Most importantly, it is my hope that at least one person can reach their potential, find their purpose, or become a better person because of content shared here. That’s it. Just one.

Now, WAKE UP! It’s Day one.

Rethinking Your Path To Your Potential

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most impjuortant thing you can do to better yourself. In light of this, twice a month I will be reviewing a book that has impacted me.

Today’s book is Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being by Shawn Achor.

Summary of Book:

Shawn Achor is a world-renowned speaker and author. He is most well known for his expertise on happiness and how it relates to success. A Harvard graduate, Shawn has become one of the leaders in positive psychology and outside of his book has published many studies on the subject.

In his book, Big Potential he discusses the idea that as a society we have this thought that to reach one’s potential it requires you to do it on your own. Luckily, this is not true. Based on his research, Shawn discovers that success is not accomplished by individuals alone, but together with the help of others. He lays out many research studies and shares with us practical advice on how potential is not about how smart or gifted you are, but how well you connect with others. Today, I share with you what I learned after reading his book.

Lessons I learned from this book:

The Difference between Small Potential and Big Potential

As explained in the book, there are two types of potential small and big. Shawn teaches that small potential is the limited success you can achieve alone, and big potential is the success you can achieve only in a virtuous cycle with others. We all have the ability to achieve things on our own, but when you ask for help or let others help you the potential to reach success multiplies. It’s not just you that gets a boost but everyone around you feels the impact. And so, with data to back it up, Shawn discovered that as humans we are all connected and to fully reach your big potential you need to stop focusing on yourself and focus on the power of everything around you.

Create your own Virtuous Cycle

Most people believe two things:

  1. Pursuing “success” will lead to happiness
  2. I must reach my potential first and get to the top of my field before I can help others achieve their potential

Well, as Shawn found out those two things are simply not true. Most of us think about it backwards, and we just need to flip it around. To reach your potential and achieve “happiness” you must create a positive feedback loop within your own ecosystem. Simply put we need to utilize the people around us as a force to create an environment in which we can all thrive together, not alone.

In Shawn’s, research he found in many studies that reaching your potential is about creating what he calls is a virtuous cycle. He defines this cycle as an upward spiral of potential whereby with each success, you garner more resources, which, in turn, allow you to achieve greater and greater success. Instead of trying to do it all on your own, utilize the resources around you to help you achieve success. By creating this cycle you will find that it won’t just be you fighting each day to reach your potential, but you will have others standing by your side helping you along your journey.

Survival of the Best Fit NOT the Survival of the Fittest

As laid out in many studies in the book, Shawn found that success is not about how smart you are, or what you accomplish on your own. It is about how connected you are to others, and how well you maximize your relationships with others to help you achieve your potential. So, what he discovered was that it is not about who is most fit, but who can be the most connected. How you become super-connected is by helping others reach their goals, in turn, they will help you. It becomes a never-ending cycle.

5 Stages of reaching Big Potential = SEEDS

Surround: Create a network of positive influencers in your life who will help you reach your potential

Strategy 1: Tap into the power of positive peer pressure

To reach your full potential you must surround yourself with positive people. Simple concept, but yet very difficult for people to do. In fact, the great Jim Roan, states. “We are the average of the five people you spend the most time with”. Could you name those five people? Write them down and then write down how they make you feel and how you both can benefit from each other. You will be surprised to see that some of them might be the reason that you are struggling to achieve your potential.

Strategy 2: Create Balance through a variety

In a Harvard Business Review study, they tested six teams to understand the cognitive diversity between them. What they found was that the team with the most cognitive diversity was the highest performing teams. This tells us that the more diverse your network of personal and professional people will help you reach your full potential. Three types of people you should be looking for:

Pillars: Those who are a rock for you in tough times

Bridges: Connectors to new people or resources outside of your existing ecosystem

Extenders: Positive Influencers who push you out of your comfort zone

Expand: Increase your power to create positive change within your network by helping others realize they can lead from any seat

Strategy 1: Develop your Elevator Pitch

As explained in the book, a elevated pitch is a quick talk track or way you can frame a conversation with people to convince them to be positive forces for change. It’s hard to change people, so similar to what they call an “Elevator Pitch” in sales you can create a 30-second pitch to a person in need of a quick positive pep talk

Strategy 2: Use Progress as fuel

When trying to accomplishing something individually or as a group a great way to motivate is to focus on the small wins or as Shawn puts it “progress”. Instead of celebrating the outcome it can be even more impactful to focus on the action or effort being put in. This will remind yourself or the group that you are making progress and will rejuvenate your energy to get the job done.

Enhance: By helpers reach their potential you ultimately help yourself reach yours

Strategy 1: Stop Comparison Praise

How many times has someone told you were the best at X? Have you ever thought about what the person is saying? It is most likely not their intention, but they basically implied that you are better than everyone else in the room and ultimately instead of praising they are simply comparing you to others. When we do this we might be thinking we are praising someone, but at the same time we are putting others down. Without realizing it you set a limit on what that person can achieve because now they believe they are the best (Why try any harder if you are told you are the best), and you created the opposite of a Virtuous Cycle.

Instead of saying, “you were the best at” or “you are the smartest”, say something like “You did a great job, or you put in an incredible amount of effort which was the reason you won”

Strategy 2: Don’t just praise the outcome, praise to an outcome

A way to enhance someone towards their potential is by helping them realize what they could achieve in the future, vs. focusing on what they accomplished in the past. By making statements like, “You’d be such a great leader here because you care so much about the company” or “If you continue to put the effort you put in every day you will be in line for that promotion next day.” allow you to help someone realize what they can strive for in the future.

Defend: We face good days and bad days, but we must build an inner fortress to help defend against the negativity that will stop us from reaching our potential

Strategy 1: Build a stronghold within your mind

  1. Daily practice of gratitude is one example of a mental stronghold
  2. Think of three good things that have happened over the past 24 hours
  3. Change the way you think about failure – Use it as a source of motivation and energy
  4. Pay attention to the way you talk about stressful things at the end of the day. Remove all the negative words and thoughts and try to replace them with positive words

Sustain: It’s not easy to constantly be helping others along with trying to help yourself, so from time to time remember WHY you are doing it

Strategy 1: Tours of Meaning

Every once and a while stop and remind yourself of “why” you do what you do. Instead of thinking about your job or life as a duty. Flip it around and think about your job and life as having a purpose. As Shawn puts it, “Meaning is that “unbalanced force” that keeps us going, especially in busy or stressful times, and “Tours of Meaning” help us sustain this momentum by connecting us – or reconnecting us – to the meaning in our work.

How this book has impacted me:

It reminded me to take a step back each day and remind yourself of how I got to where I am today. No matter what your idea of success is or how successful you have become or will become you need to remember who will and has helped you along the way. It is a fact, no single human has ever reached their potential without the help of others.

Now Wake Up! It’s Day One. Start the day by being grateful. Let someone know how much they have helped you on your journey. And if you are truly ready to take yourself to the next level buy the book here!

Leadership Lessons I Learned from Bill Walsh (Hall of Fame NFL Coach)

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, today I will be reviewing a book that has impacted me.

Today’s book is The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh and Steve Jamison.

Brief Summary:

Bill Walsh was most famous for his tenure as the head coach of the San Francisco 49ers. In his time, he transformed the 49ers from a below average franchise into a NFL dynasty.

After his coaching days, he gave Steve Jamison (Author – most notably wrote a ton of books on John Wooden) an exclusive interview to learn about his principles and techniques. This book walks us through Bills entire coaching career with real life stories, practical tips, and step-by-step leadership advice directly from Bill Walsh.

Leadership Lessons I learned:

One Team = One Mind

In the very first chapter of Bill’s book, he discusses an idea that teams and organizations have a conscience. For the 49ers, Bill believed from the receptionist to players like Jerry Rice and Joe Montana everyone should think and act in the same way. No matter your role or title within in the 49ers organization you were held to the same standards. Here is a direct passage from the book:

“Beyond the mechanical elements of doing jobs correctly, I assisted coaches, players, staff, and others in assimilating the values within my standard of performance, including what I believed regarding personal accountability among the organization and its personnel. This is consistent with my conviction that an organization is not just a tool like a shovel, but an organic entity that has a code of conduct, a set of applied principles that go beyond a company mission statement that’s tacked on the wall and forgotten. In fact, we had no mission statement on the wall. My mission statement was implanted in the minds of our people through teaching.

Great teams in business, in sports, or elsewhere have a conscience. At its best, an organization – your team – speaks the values and a way of doing things that emanate from a source, that source is your – the leader. ” – Bill Walsh

Create Your Standard of Performance

When Bill took over the 49ers organization it was one of the worst franchises in sports. Within a few years he took them from the bottom of the NFL into a NFL dynasty (winning 3 super bowls and became of the most legendary coaches of all time). The great thing about his story is that he did the most simple thing from day one on the job. His very first day he set the tone and expectations of how is players were going to act and think. He let everyone know exactly what he expected, and no matter your role or title you were responsible to uphold the standards set forth by Bil. The standards became more than just guidelines to follow. They embodied what it meant to be a 49er.

Here is how he went about building out his standard of performance.

  1. Identify and list out the specific actions and attitudes that will make your team successful
  2. Be clear in communicating your expectations of effort and execution towards your the actions and attitudes you identified above
  3. Let all know that you expect them to possess the highest level of expertise in their area of responsibility
  4. Beyond standards and methodology, teach your beliefs, values, and philosphy.
  5. Teach connection and extensions. The team must work as one cohesive unit and hold eachother to the standard of performance set out by the organization or team.
  6. Make the expectations and metrics of competence that you demand in action and attidue from personnel the new reality of your organization.

Everyone Is Connected

Bill Walsh always wanted to teach his players and coaches that they were extensions of each other. When Jerry Rice (hall of fame wide receiver and star on the team) caught a touchdown pass Bill always reminded him and the team that he was not solely responsible, but that everyone from the offensive lineman, practice squad, etc were responsible in helping. This type of thought process made his players focus on the most important thing which was following the standard of performance. Bill made it clear that talent alone was not going to win the super bowl, and a sense of connection towards one common goal (following the standard of performance) was going to be the key to ultimately winning the super bowl.

Stay Focused on Improving, Not Winning

As the coach of the 49ers, Bill was determined to implement his standard of performance whether his team ever won or lost a game.

A staff member of his in his second season as head coach confronted him about how crazy he thought Bill was for not having a definitive plan on how they were going to win games, and super bowls. That staff member was fired immediately after his conversation with Bill. Bill had one goal and that was to ensure that everyone in the organization was focused on themselves and abiding by the standard of performance he put in place for the 49ers organization.

As Bill put it in his book, “I directed our focus less to the prize of victory than to the process of improving – obsessings, perhaps, about the quality of our execution and the content of our thinking: that is, our actions and attitude. I knew if I did that, winning would take care of itself.”

Be Careful Not to Push to Hard

As tough as Bill was as a coach he was very conscious of not pushing players to hard. His belief was that if the organization followed the standard of performance and solely focused on improving their actions and attitudes that in high pressure situations “trying harder” would not be the solution. The only solution would be to trust each other, and if everyone followed the standards that they practiced, the score would take care of itself.

Teaching Defines Your Leadership

Passion, expertise, communication, and persistence were the four things a coach needs to be able to teach their players according to Bill Walsh. In his book, he lays it out each trait in detail here is a summary:

  1. In order to be passionate about teaching someone you must love what you are teaching.
  2. You must obsessed over this specific topic and become as knowledgeable as anyone about the specific subject matter.
  3. The most powerful way to communicate is through showing enthusiasm and excitement about what you are trying to teach people. The goal is get the individuals or team as excited as you are. If you can’t get excited about what you are teaching than your team will follow suit. You set the tone.
  4. Key to teaching someone something is persistence. Bill would run the same drills over and over again, and say the same things over and over. The point of this is to ensure that things became automatic even in the most stressful moments.

How Has is book impacted me:

It was a fresh reminder of the importance of how by creating a set of performance expectations for yourself (a personal standard of performance) can help me stay focused on what I can control: my actions and attitudes. If you find a way to master this concept, than you know you did everything in your power to achieve your goals.

Now, Wake Up! It’s Day One. You have the opportunity to wake up today and create your own standard of performance. May the choice be with you.

Demonstrate Courage: Habit #6 of High Performers

Over the past five posts, I have shared with you the first five habits of high performing people, according to Brendon Burchard. Today, I share with you the last and sixth habit of high performing people: Demonstrating Courage. Though this is the last habit it might be the most powerful. Deeply rooted in this habit are practices that can help avoid inaction and allow you to chase your dreams. Most people think it takes superhuman powers to be courageous, but it’s not and I share with you Brendan’s tips below.

To start, the first thing we need to do is flip the way we think about fear. Fear is a feeling in your mind and body telling you that you can’t do something. And of course, you can’t do something if you have never attempted to do that something. To overcome fear you simply just need to get more comfortable with fear itself.

So, the way to combat fear and become courageous lies in the action you choose to take. The more you take action to overcome your fear the more confident you become. Simple.
Now since we have the right mindset we can follow the practices below that high performers use to help them demonstrate courage

Practice 1: Honor the struggle

Recognize that there are only two narratives in a human story: Struggle and Progress

As a human, we all have a choice. We can choose to let our struggles bring us down or we can view a challenging moment as something that will make us better and stronger. Honoring the struggle is the first step in realizing that to achieve anything in life you must be OK with knowing that you are going to have to do something that will most likely challenge you like you never been challenged before.

What is something you can do today or this week that is difficult, or challenging?

Practice 2: Share your truth and ambitions

As Brendan puts it, “the main motivation of humankind is to be free, to express our true self and pursue our dreams without restriction – to experience what may be called personal freedom”. Tell others how you feel about things, and share your goals and dreams with them. By not telling others about your true feelings and desires you are holding yourself back from becoming the person you want to be.

Practice 3: Find someone to fight for

High performers try to find one person they can fight for. It helps them center themselves to help them stay motivated and inspire them through their day-to-day challenges.

Who is someone in your life that you can fight for?

If you felt like these 6 habits were helpful feel free to purchase the book here or check out this blog, podcast, and website here for other helpful insight on living your best life. Remember, making the choice to read through the practices is the first step. The second step is putting action towards implementing them into your day.

Now, Wake Up! It’s Day One.

Develop Influence: Habit #5 of High Performers

So far we have discussed Brendon Burchards 4 first habits of High Performers (Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity). Today, I share with you #5: Develop Influence. Before we dive into the practices of becoming a more influential person, let’s start with what it means to be influential and what makes high performers more influential than most.

According to Brendon Burchard, he states in his book that “having influence” means: the ability to shape others peoples beliefs and behaviors as you desire.

What does that look like? How do people shape beliefs and behaviors?

They just ask for what they want more

According to studies referenced in the book the most simple way to get someone to follow or buy-in to your idea is to ask them. Many studies show that people are more willing to say yes up to three times as often as people thought they would. And other studies show that people overestimate at to which point they will be judged for their ideas. So, it’s simple. The people who ask for what they want have two things in common that are highly correlated to high performance – They are clear on what they want and are willing to take a risk that will them learn and grow.

They give and do not look for anything in return

High performers have a giving mindset. They rarely give and ask for something in return. They are constantly looking to find ways to give to others.

They are a champion of the people

Appreciating people is the first step to becoming a champion of the people. The second and more difficult step for most is learning about others with whom you lead, work with, or our friends with. By understanding their passions and goals you can beyond appreciating them, and become their champion.

Now, think about the most influential person in your life? When you come up with that person ask yourself these questions:

  1. What, specifically made each person so influential to you?
  2. What was the greatest lesson each person taught you about life?
  3. What values or traits did they inspire you to embody in your own life?

You most likely will find that they share some of the same qualities discussed above. To become like that person I share with you three helpful practices that you can take action on to start to be more influential:

Practice One: Teach people how to think

No matter if you are a leader of a large organization, individual contributor, or just simply a human being, we all have the ability to teach someone how to think. The good and bad thing is that there is no right or wrong way to teach someone how to think because each one of us sees the world in our own way. This presents a challenge for trying to influence or change the way someone thinks about something. An easy way to do it is by using a phrase like the ones listed below:

  • Think of it this way
  • What do you think about
  • What would happen if we tried
  • How should we approach
  • What should we be paying attention to

By using phrases like that you are effectively teaching others how to think and influencing their behaviors by opening their perspective. To further help you think about ways to influence others, ask yourself questions like this:

  1. How do you want them to think about themselves?
  2. How do you want to them to think about other people?
  3. How do you want them to think about the world at large?

Practice Two: Challenge people to Grow

No surprise here, but high performers love a challenge. It is so deep rooted in their habits and behaviors that they easily find ways to challenge others. They typically focus in three areas when trying to challenge someone:

Character

  • By giving feedback, direction, and high expectations to live up to the best version of themselves. Here are some ways to challenge others characters in a non-direct way:
    • Ask people, Looking back, do you feel you gave it your all
    • Are you bringing the best of you to this situation?
    • What values were you trying to embody when you did that?

Connections

  • Asking people how they treat and add value to others is a way to challenge their relationship with others. High performers believe in teamwork, and treating everyone with respect. They tend to say comments like this in social settings or 1 on 1:
    • Listen to one another more
    • Show each other some respect
    • Support each other more

Contribution

  • Push people to add value whether you are having a good or bad day. This is not a one size fits all approach. Depending on the person you should tailor your conversation with them so you can help them add the most value in their own way.

Practice Three: Role Model the Way

High performers spend most of their days thinking about how to be a role model to others. They have a laser-focused intention on how they can act in a way that helps others become who they want to be, and help them achieve specific outcomes. To become a role model, you can use these thoughts and questions below:

  • If I were going to approach my relationships and career as an even better role model, the first things I would start doing are……
  • Some who really needs me to lead and be a strong role model right now is….
  • Some ideas on how I can be a role model for that person are……
  • If ten years from now, the five closest people to me in my life were to describe me as a role model, I would hope would say things like

If you felt like these were helpful feel free to purchase the book here or check out this blog, podcast, and website here for other helpful insight on living your best life. Remember, making the choice to read through the practices is the first step. The second step is putting action towards implementing them into your day.

Now, Wake Up! It’s Day One.

Increase Productivity: Habit #4 of High Performers

Over the past 3 weeks, I have shared the first three habits of high performing people from Brendon Burchard’s book High-Performance Habits (Seek Clarity, Generate Energy, and Raise Necessity). Today, I share with you the #4 Habit Increase Productivity.
Brendon Burchard defines the basics of productivity as this: “Productivity starts with goals”. The most productive people know where they are going, give all their energy towards the end goal, and feel as if they have no other choice but to reach it. Sound familiar? That is the first three habits of high performing people. So, this habit is all about taking action after you mastered the first three habits.

Brendon shares with us three practices that I find to be really helpful when it comes to taking action and increasing our productivity.

Practice 1 – Increase outputs that matter

High performing people focus on the outputs that matter. This is the simple idea of focusing on the fundamental things that make you better. Brendon calls this mastering your PQO (Prolific Quality Output) which is measured by seeing how much high-quality output one person puts in over the long term. Outputs are different for every person, however, the outputs typically lie within the most basic parts of your job. The type of things you typically don’t see an immediate reward with or have to repeat on a daily basis. Think about Micheal Jordan, Tiger Woods, Lebron James, Tom Brady – the greatest athletes of all time. When you research them and understand how they become who they are today, all you ever read is that they focused on the fundamental things that improved their overall physical and mental skills.

Now, how do you start to increase the outputs that matter?

Ask yourself, a few simple questions:

    1. What are the outputs that matter the most to my personal or professional career?
    2. What is distracting me from focusing on the things that matter?

Practice 2 – Chart your five moves

High performers always have a plan, and they are wired to spend more time thinking before acting. Reminds me of the famous quote by Abraham Lincoln ”Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” Charting your five moves is simply focusing on the things that actually matter and condensing them down into five things that will help you reach your goal.

As Brendon puts it, “Let’s pause here and remember that the main thing is to keep the main thing the main thing.” What Brendon found is that High performers know what their goal is and have charted at least 5 moves that can help them get where they want to go.

You can do the same. First, ask yourself:

  1. What is the biggest goal or dream that I want to achieve right now?
  2. The five moves that would help me progress swiftly toward accomplishing that dream are?
  3. The timeline for each of my five moves will be…
  4. Five people who have achieved that dream who I could study, seek out, interview or model are…..
  5. The less important activities or bad habits I’m going to cut out of my schedule so that I can focus more time on the five moves in the next three month includes…..

Practice 3 – Get Insanely good at key skills

You can learn anything you choose to learn. To get insanely good at the skills required for you to be a high performer you most practice what Brendon Burchard calls “progressive mastery”. In his research, he found that high performers excel because they progressively improve each day to ultimately achieve the skill needed to accomplish their goals.
Here is are the steps to progressive training:

  1. Determine a skill you want to master
  2. Set specific stretch goals on your path to developing that skill
  3. Attach high levels of emotion and meaning to your journey and your results
  4. Identify the factors critical to success, and develop your strengths in those areas
  5. Develop visualizations that clearly imagine what success and failure look like
  6. Schedule challenging practices developed by experts or through careful thought
  7. Measure your progress and get outside feedback
  8. Socialize your learning and efforts by practicing or competing with others
  9. Continuing setting higher-level goals so that you keep improving
  10. Teach others what you are learning

If you felt like these were helpful feel free to purchase the book here or check out this blog, podcast, and website here for other helpful insight on living your best life. Remember, making the choice to read through the practices is the first step. The second step is putting action towards implementing them into your day.

Now, Wake Up! It’s Day One.

Raise Necessity: Habit #3 of High Performers

Today, I share with you the #3 habit of High Performers: Raise Necessity from Brendon Burchard’s book High Performance Habits. This is an important habit to build on because necessity is one of the ultimate drivers of motivation and achieving excellence. While interviewing high performers, Brendon asked them “why” they worked so hard, and how they stayed so focused. Their responses:

  • It’s just who I am
  • I can’t imagine doing anything else
  • This is what I was made to do
  • People need me now, They are counting on me
  • I can’t miss this opportunity
  • If I don’t do this now, I’ll regret it forever
  • I feel a deep emotional drive and commitment to succeeding, and it consistently forces me to work hard, stay disciplined, and push myself

People who agree with the statements above scored high on every high-performance test they were given along with studies showing they showed great confidence, happiness, and most importantly success over a long period of time.

So, what does Raising Necessity mean?

It is all about feeling emotionally committed to whatever you want to do in life, and reaching a point where it becomes necessary that you will excel at all costs.

To start to build this habit your first course of action is understanding the driving force behind what makes you feel that necessity and motivation to perform at higher levels. Brendon shares with us the four forces of necessity in his book.

Four Forces of Necessity

Identity (Personal Standards of Excellence)

As we discussed in the first habit of high performers they know exactly who they are, how they want to feel, and what is meaningful to them. With all those areas so clearly defined, High Performers set very high standards for themselves.

Obsession

High Performers have high intrinsic motivation because they strive to learn about things they find interesting, enjoyable, and personally satisfying. Obsession is a strong word and often has some negative connotations around it, but high performers simply are just more curious than others about their specific primary field of interest. They get to the point where they become so passionate about something that it can feel obsessive, and they feel this need or desire to master a specific subject matter.

Duty

High performers often feel that someone else is counting on them, or that their purpose is much greater than anything they personally want to achieve. They feel a duty to someone or something beyond themselves. Brandon found that for the top 15% of high performers it is not rare to hear them use words like legacy, destiny, divine timing, God, or a moral responsibility to other generations as primary motivations for their performance.

Urgency

A survey of 1,100 high performers revealed that their underperforming counterparts get pulled into fake urgencies or deadlines three and half times more often than they do. High performers feel the necessity to get something done because it affects other people.

Three practices on how to raise necessity in your life:

1.Know who needs your A game

A simple practice can just be reminding yourself if you are giving it your all today. Brendons research found that high performers are human just like you and me, so often they can find themselves in moments of self-doubt. To get them back on track they use tricks like this below:

Keep a post-it note, or set an alarm and write down these questions:

Who needs me on my A game the most right now?

This will force you to think and ask questions like these:

What is my A game?

Am I bringing my A game today?

Think of someone else which will hold you at a higher level of accountability

2. Affirm your Why

One of the differences between a high performer and low performer is the ability to share with others and themselves their goals, secrets or “why” they do the things. By affirming something you are confirming it and you say it with confidence assuming it will happen. High performers have confidence in their goals, and they feel proud to tell you about their purpose.

High performers tend to be more open about their goals and purposes to others because it raises their accountability in getting it done. They know that by telling others, they have to follow through. One of the main reasons high performers share their goals with others is because they actually don’t believe they are always right. They do this to be open to other processes and help from others to get to where they want to go.

So, this practice is simple. Open up to people who you are close to and tell them about your goals. If you don’t, ask yourself what are you hiding? What if you need help? Do you truly care about your goal to the point that you feel it is a necessity to get done?

3. Level up your squad

This has been proven time and time again – associating yourself with the most positive and successful people in your personal or professional network can help increase your performance. First, you need to evaluate who in your life causes you frustration, negativity, and limits your ability to be the person you want to be. Then you must remove those people out of your life, and simply focus on building relationships with people who are positive and successful.

If you felt like these were helpful feel free to purchase the book here or check out this blog, podcast, and website here for other helpful insight on living your best life. Remember, making the choice to read through the practices is the first step. The second step is putting action towards implementing them into your day.

Now, Wake Up! It’s Day One.