Playbook for Success – From One Millennial to Another – Guest Post by Kyle Maynard

Before I begin, I just want to thank Jeff for asking me to guest write for his blog. I’ve met a lot of people and worked with several individuals in my relatively short time on this Earth. If there is ANYONE who can motivate you to WAKE UP with a DAY ONE mentality…it’s Jeff Brandwein.

The point I want to make in this post can be summarized in two key themes. First, never trick yourself into thinking that where you come from determines where you’re going. And second, we are all capable of success, it’s your willingness to get serious and your ability to take the necessary steps that will ultimately get you there. Nothing in this post is groundbreaking by any stretch of the word; simply a set of principles and guidelines that I have applied to my life to get ahead.

Who am I?

My name is Kyle Maynard. I am a 25-year-old sales representative at a SaaS startup in Chicago. I come from a very small town called Cicero, Indiana with a population size of just under 6,000 people. Everybody knows everybody and not many people make it out of that bubble. Even though it was a very safe and comfortable place to grow up, I always knew I wanted something more. At 18, confused and eager, I graduated high school and started my collegiate career at Purdue University. Fast forward to 2015, and here I am; a young professional with not a clue what I was doing.

Since I can remember, I was told the same thing from all my elders: “do well in school, go to college, get a job, support your family, and you will be successful.” I also remember thinking to myself, “easier said than done.” These things can most definitely lead you to success, but how in the hell are you supposed to accomplish those things? And more importantly, is this even the path I want to take? This is an age-old tale and will always be a part of life we must go through.

I recently had a conversation with my brother, who is an extremely intelligent and talented 17-year-old. He has started to explore what he wants to do with his life and is struggling with finding what best suits his interests and strengths. It is a concerning time for him because he feels that the world hasn’t yet prepared him properly for what lies ahead and how to choose his path. What I tried to stress is that the world will never prepare you fully; unfortunately, you must struggle and make mistakes to figure it out. I had to figure this out the hard way, just as many of you had to. When I entered Purdue as a freshman, I learned very quickly that I was not prepared for what lied ahead. High school came so easy to me that I didn’t realize the amount of grit, preparation, and time-management that was demanded of me to succeed. Furthermore, it took me at least a year and a half to figure out what I was actually interested in pursuing as a major. This was a huge setback, as I switched majors twice. However, I finally recognized the importance of taking it seriously and laying out a game plan and took the necessary steps to get on the right path.

Here are the 5 things I have learned so far:

Find your “Somewhere”

We all have heard the phrase, “everyone’s gotta start somewhere.” This has been engraved on our brains since birth. The problem that most of us struggle with is, “where is my somewhere”? To start, you must first understand what you are chasing. Whether that is to own a three-story house, to be CEO of your own company, to become a famous athlete or musician, or to just be happy in life; you HAVE to determine what makes you get up in the morning in order to chase it.

Now sit down, take 20 minutes, and make a list of your top three goals. Don’t think intensively – just close your eyes and think of the first three things that come to mind. Write them down.

Goals vs. Commitments

Now that you have defined a few key goals or aspirations you would like to reach, it’s time to build on that. The first thing to recognize is that your goals CAN and WILL change. That is okay. However, it’s very effective to set annual goals to keep yourself on track. I prefer 3 personal and 3 professional goals. What’s crucial before laying these out is that you understand the difference between a “goal” and a “commitment.” One thing our team does at work is set a goal and/or commitment for the week. A “goal” is something that you wish to accomplish but isn’t fully under your control. A “commitment” is something that has a deadline, and you commit to accomplishing: no excuses. A great way to work towards your ultimate goal is to set 2-3 commitments that will help you reach that goal.

For example, one of my goals in 2018 is to learn to code on a basic level (HTML, CSS, JQUERY). 2 commitments I have set to accomplish this are:

1.) to schedule a half-hour block two days a week with my girlfriend (who codes and designs for a living) to work through a crash course

2.) to code and launch my own website for my music (I’m also a musician/producer in my spare time) by no later than December 31, 2018.

These two “commitments” I’ve made to myself are actionable and trackable, therefore enabling me to accomplish my “goal” of learning to code on a basic level. This principle can apply to your personal goals and is a great way to hold yourself accountable.

Small Victories are Vital

Now that you’ve laid out your goals and set your corresponding commitments, it is equally as important to celebrate those commitments as victories. Being in sales, small victories are vital. Dealing with rejection is a daily routine. To maintain a positive outlook and continue on your path to success, you must celebrate the small wins that ultimately lead you towards your goal. For example, every time we set a meeting at our company, we ring a bell. If we close a deal, we hit the gong. These things not only help with our company culture but on a personal level, allow you to celebrate the steps you’ve accomplished on the path to your ultimate goal. This can apply to anything: closing a deal, passing a test, reaching a certain body weight, finishing a painting, etc. The focus is to take time to celebrate those wins and know that you’re that much closer to your goal. Even further, instead of a gong, find a productive way to celebrate each small victory. It could be as simple as a “fist-pump” or as rewarding as a purchase you make to celebrate that victory. Regardless of the act, the outcome should provide you the confidence you need and inspire you to push on towards your goal.

Being Coachable

This may be one of the most important things I’ve learned in my life so far and one of the most valuable strengths I possess. Whether we admit it or not, we all have some sort of egotism in our DNA. We subconsciously shy away from advice or constructive feedback; whether it’s due to our fear of change, or our inability to accept when we are wrong. This is a cancerous and fixed mindset because it hinders our capability to grow as an individual. If you can swallow your pride and learn to implement advice from others who inspire you, it will change your world. For example, as a salesperson, my close percentage of meetings I conducted to deals I closed from January-March of 2017 was low. I wasn’t implementing advise I was given and therefore my performance suffered. I spoke with Jeff, who was my boss at the time, and recognized I needed to make some changes to my sales approach. After implementing these changes, my close percentage more than DOUBLED the next quarter and led to my now two promotions at my current company. If you take the advice given to you from people who have succeeded in your field, it will drastically improve your future.

Effort is Everything

Last, but definitely not least, it all comes down to EFFORT. You don’t have to be the smartest or most talented person in the room (believe me I’m not). All you must do is consistently put in the ‘incremental effort’ every single day or don’t bother getting up. If you apply these simple guidelines and make a conscious effort to use them, it WILL make a huge difference in the outcome of your future.

So the moral of the story here is: I’m not special, I came from a very small town and lived a very “normal” life. I had the same opportunities as my peers and am in no way someone who is a role model by any means. I have not cured diseases, and I am definitely not the most decorated salesperson at my company. However, instead of staying in a fixed mindset and wondering why the world hasn’t given me everything, I worked hard, accepted that I had to make some changes, and am striving every day to consistently use these principles to reach my goals in life. You don’t have to be the next Jeff Bezos or the next Elon Musk to be successful. We all have our own path, and hopefully, this helps you on your mission to find it.

Now Wakeup! It’s Day One.

Step 1: Believe in Yourself

“For twenty years, my research has shown that the view you adopt of yourself profoundly affects the way you lead your life” – Carol Dweck Author of Mindset: The New Psychology of Success

Here is the thing: Life is all about perception. Plain and simple. From the instant you were born, you opened your eyes and everything you saw, heard, and experienced from then until now has shaped your view of the world. This directly correlates to how you see yourself fitting in.  You likely form these types of thoughts in your head: ‘I am not smart enough to do this’, ‘I don’t have the skill’, or ‘other people are just naturally better at it than me’.

And unfortunately, that is precisely what stops you from achieving your potential. YOU. Before we talk about making choices and taking action, we need to start with the actual stem of the problem – the way you view yourself.

The reason you might have these negative views is because of thoughts Carol Dweck says we have:

“We like to think of our champions and idols as superheroes who were born different from us. We don’t like to think of them as relatively ordinary people who made themselves extraordinary” – Carol Dweck Author of Mindset: The New Psychology of Success

In my post on Monday, I shared with you Carol Dweck’s idea that humans have two mindsets: Fixed and Growth. People with a fixed mindset think they can’t change and they were born that way. The growth mindset believes that you can improve your skill and intelligence with hard work and effort every day.

Pretty simple concept. Right?

Well, sadly, that’s typically not the case. It is shocking how many people I hear and see not believing in themselves or saying “I was just born that way.”

Let’s look at one person who most people should know and view as superhuman: Michael Jordan.

MJ is one of the many athletes that have a mindset that put them in a class of their own. When I think about it, it’s hard for me to honestly believe he is actually human… but he is.

After reading several biographies on Jordan and his coach Phil Jackson, I learned MJ didn’t start dribbling a basketball in the delivery room on the day he was born or dunk at his first birthday party. What I read is that he outworked everyone and nobody believes more in himself than Michael Jordan. That was the difference between him and everyone else. He knew what he wanted his end result to be, and he gave all the effort he could towards it.

Now, yes he grew to 6’6 and could jump through a roof. But let’s not talk about physical attributes because there are plenty of others out there who are 6’6 and have not come even close to Jordan’s success.

The moments that make him human and that we can all relate to are these:

As a sophomore in high school, he was cut from the varsity team. He was 5’10, could not dunk and 15 other kids made varsity over him. MICHAEL JORDAN. MICHAEL F-ING JORDAN. The supposed greatest basketball player to walk this planet failed to make varsity on his first try.

In another relatable moment, in 1993, his father passed away at a young age. Michael Jordan, the most competitive athlete, the best of all time, walked away from the sport of basketball. You know why? Because as great as he was, as mentally tough as he was; he broke down. The loss of his father broke him. Your first thought: MJ can’t be broken, not possible. Look at Game 7. Highest stage in his respected field. One shot. MJ is the guy who takes it and makes it. But nope, he gave up on basketball (and then decided to play major league baseball. We all know the story.)

How many times have you doubted yourself after you failed? Or how many times have you just not even tried because you figured, ‘I don’t have what it takes’? How many times have you faced a tough moment, and just given up? The answer for me personally would be A LOT. And unless you are not human, I would assume it has happened to all of us. Even people like Michael Jordan, who we view as superhuman.

The difference between MJ and you are not his physical attributes, it’s his mindset. He failed. He gave up, but yet he bounced back every time. What he did is something that is actually extremely simple. He did what most of us are afraid to do. And until we do it, we can’t achieve our potential.

He took the first step: He believed in himself and altered his perception of his abilities

If you are rolling your eyes or thinking, “Jeff, you are crazy. MJ is a legend. He worked hard, but he was born that way. It does not matter what he thought of himself. He is Michael Jordan.”

My response is that you are the crazy one. You keep waking up viewing the world in the same way and expecting a different result. That is called INSANITY. So, you keep living your life that way. While you do that, I am going to do the opposite, and try to think differently and expect a different result. That is what I call the beginning of a Day One mindset.

If you think that is harsh, great! It’s time to wake up. Do you think MJ started on his journey to become the greatest of all time by leaning on others to tell him that they believed in him? No. He began with changing his belief in himself. It starts with you. You are in control. First, you need to believe in yourself.

Do you think that when I launched this blog I felt that I was the only blogger or motivational voice on this planet talking about mindsets? No, I am one of a million. But if I believe in myself, my purpose, my values, and my end result; and I honestly give all the effort I have into this, nothing can stop me. Before I made a choice and took action to create this site, I started with changing my view of myself and what I can accomplish in this world.

Now, WAKE UP! It’s Day One. Anything is possible. It’s time to start believing in yourself.

We All Have A Purpose

Hi! My name is Jeff Brandwein and this is my first official blog post. Today, I want to share with you two things: who I am and why I created this site.

My official Day One began in Chicago on March 15, 1987. Fast forward 30 years and I am currently a Sales Manager at a software company by day and a suburban dad by night.

So, basically what I am saying is….I am just like you. I mow my lawn, I change my son’s diapers, and I pack my lunch for work. And above all, you and I are human.

We fail. We fear things. We have tough moments. We doubt ourselves. BUT yet, we are powerful. We have a voice. We have dreams. We have hope. For some, it’s hard to believe. To me, it’s just a mindset. Life at its core is actually pretty straightforward. The challenge is trying not to over complicate it.

One of the things that fascinates me the most is that as much as we have in common, we are all unique.  And I firmly believe that what makes you unique is your mindset.

Your mindset is where your purpose lives; your purpose is what drives you,  it’s what wakes you up every single day. Some find it early in life, some search their whole lives and never find it, and some simply give up. It’s hard, I know. But trust me. We all have a purpose, whether you believe it or not.

For me, it has been quite the journey.  There has been a lot of failing and subsequently a lot of learning, but I have never given up. Through all of these life lessons, I can proudly say I finally figured out why I am here.

My Purpose: To help others realize and achieve their potential

How did I find it? Well, it is a long story (more on that later). For now, I will tell you this: think of your purpose as a massive puzzle. It takes time, it’s confusing, it makes you think, you will need others to help, and you will fail more times than you succeed trying to put all the pieces together. BUT you can solve it. When you do, it will lead you to your potential.

With my newly found purpose, I built this site. I want to share with you all the different avenues I used to help me, and I have three simple goals for this site:

  1. Share content and methods from articles, books, and people who have accomplished their dreams and reached their potential. 
  2. Share my own thoughts on life, my learnings from the books I read, and of course, recommend books that have helped me on my journey.
  3. Most importantly, it is my hope that at least one person can reach their potential, find their purpose, or become a better person because of content shared here. That’s it. Just one.

Now, WAKE UP! It’s Day one.