It’s Day One

1 year ago on this very day one, I officially took action on a goal of mine.

I created this site. The funny thing, I had no experience building a website. I was a terrible, and I mean a terrible student when it came to writing (and to be clear I am still not that good), and I was told by multiple people that I would last a month or two before I got burnt out blogging.

But yet, here I am, 35k+ words written, 35+ posts, and close to 400 subscribers.

What amazes me most about this specific journey creating this site is the power of action vs. inaction, and the forever difference each one can have on your life.

You can believe in yourself. You can make the choice to improve and get better. But none of it will matter if you don’t take action on it and if you lack the willpower to keep going once you do.

And this is where most of us get stuck, myself included many times in my life. The crossroad between action and inaction, or as I like to put it where day 1 meets day 2.

Though one year ago today, I can proudly say I didn’t get stuck. I took action. And what helped me do that is knowing that no matter if I fail today, tomorrow when I wake up it will be day one. I might fail, I might succeed, but regardless I will learn. And I am simply grateful to get the chance to do it all over again each day. And as a human being, I can’t ask for anything more.

12 months later so much has changed, yet some things never will. It is day one. That simple thought is forever buried deep into my brain. It is what I call the day one mindset. And what lives inside that mindset is my purpose. Knowing my purpose will continue to guide me. The good thing is we all have a purpose.

Now, Wake up! It’s Day One.

Copy of my first blog post “We all have a purpose” dated November 10, 2017, is below as a reminder to what I set out to do.
Hi! My name is Jeff Brandwein and this is my first official blog post.

Today, I want to share with you two things: who I am and why I created this site.
My official Day One began in Chicago. Fast forward 30 years and I am currently a sales leader at a software company by day and a suburban dad by night.
So, basically what I am saying is….I am just like you. I mow my lawn, I change my son’s diapers, and I pack my lunch for work. And above all, you and I are human.
We fail. We fear things. We have tough moments. We doubt ourselves. BUT yet, we are powerful. We have a voice. We have dreams. We have hope. For some, it’s hard to believe. To me, it’s just a mindset. Life at its core is actually pretty straightforward. The challenge is trying not to over complicate it.
One of the things that fascinate me the most is that as much as we have in common, we are all unique. And I firmly believe that what makes you unique is your mindset.
Your mindset is where your purpose lives; your purpose is what drives you, it’s what wakes you up every single day. Some find it early in life, some search their whole lives and never find it, and some simply give up. It’s hard, I know. But trust me. We all have a purpose, whether you believe it or not.
For me, it has been quite the journey. There has been a lot of failing and subsequently a lot of learning, but I have never given up. Through all of these life lessons, I can proudly say I finally figured out why I am here.

My Purpose: To help others realize and achieve their potential

How did I find it? Well, it is a long story (more on that later). For now, I will tell you this: think of your purpose as a massive puzzle. It takes time, it’s confusing, it makes you think, you will need others to help, and you will fail more times than you succeed in trying to put all the pieces together. BUT you can solve it. When you do, it will lead you to your potential.
With my newly found purpose, I built this site. I want to share with you all the different avenues I used to help me, and I have three simple goals to help you along your journey.

  1. Share content and methods from articles, books, and people who have accomplished their dreams and reached their potential.
  2. Share my own thoughts on life, my learnings from the books I read, and of course, recommend books that have helped me on my journey.
  3. Most importantly, it is my hope that at least one person can reach their potential, find their purpose, or become a better person because of content shared here. That’s it. Just one.

Now, WAKE UP! It’s Day one.

Rethinking Your Path To Your Potential

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most impjuortant thing you can do to better yourself. In light of this, twice a month I will be reviewing a book that has impacted me.

Today’s book is Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being by Shawn Achor.

Summary of Book:

Shawn Achor is a world-renowned speaker and author. He is most well known for his expertise on happiness and how it relates to success. A Harvard graduate, Shawn has become one of the leaders in positive psychology and outside of his book has published many studies on the subject.

In his book, Big Potential he discusses the idea that as a society we have this thought that to reach one’s potential it requires you to do it on your own. Luckily, this is not true. Based on his research, Shawn discovers that success is not accomplished by individuals alone, but together with the help of others. He lays out many research studies and shares with us practical advice on how potential is not about how smart or gifted you are, but how well you connect with others. Today, I share with you what I learned after reading his book.

Lessons I learned from this book:

The Difference between Small Potential and Big Potential

As explained in the book, there are two types of potential small and big. Shawn teaches that small potential is the limited success you can achieve alone, and big potential is the success you can achieve only in a virtuous cycle with others. We all have the ability to achieve things on our own, but when you ask for help or let others help you the potential to reach success multiplies. It’s not just you that gets a boost but everyone around you feels the impact. And so, with data to back it up, Shawn discovered that as humans we are all connected and to fully reach your big potential you need to stop focusing on yourself and focus on the power of everything around you.

Create your own Virtuous Cycle

Most people believe two things:

  1. Pursuing “success” will lead to happiness
  2. I must reach my potential first and get to the top of my field before I can help others achieve their potential

Well, as Shawn found out those two things are simply not true. Most of us think about it backwards, and we just need to flip it around. To reach your potential and achieve “happiness” you must create a positive feedback loop within your own ecosystem. Simply put we need to utilize the people around us as a force to create an environment in which we can all thrive together, not alone.

In Shawn’s, research he found in many studies that reaching your potential is about creating what he calls is a virtuous cycle. He defines this cycle as an upward spiral of potential whereby with each success, you garner more resources, which, in turn, allow you to achieve greater and greater success. Instead of trying to do it all on your own, utilize the resources around you to help you achieve success. By creating this cycle you will find that it won’t just be you fighting each day to reach your potential, but you will have others standing by your side helping you along your journey.

Survival of the Best Fit NOT the Survival of the Fittest

As laid out in many studies in the book, Shawn found that success is not about how smart you are, or what you accomplish on your own. It is about how connected you are to others, and how well you maximize your relationships with others to help you achieve your potential. So, what he discovered was that it is not about who is most fit, but who can be the most connected. How you become super-connected is by helping others reach their goals, in turn, they will help you. It becomes a never-ending cycle.

5 Stages of reaching Big Potential = SEEDS

Surround: Create a network of positive influencers in your life who will help you reach your potential

Strategy 1: Tap into the power of positive peer pressure

To reach your full potential you must surround yourself with positive people. Simple concept, but yet very difficult for people to do. In fact, the great Jim Roan, states. “We are the average of the five people you spend the most time with”. Could you name those five people? Write them down and then write down how they make you feel and how you both can benefit from each other. You will be surprised to see that some of them might be the reason that you are struggling to achieve your potential.

Strategy 2: Create Balance through a variety

In a Harvard Business Review study, they tested six teams to understand the cognitive diversity between them. What they found was that the team with the most cognitive diversity was the highest performing teams. This tells us that the more diverse your network of personal and professional people will help you reach your full potential. Three types of people you should be looking for:

Pillars: Those who are a rock for you in tough times

Bridges: Connectors to new people or resources outside of your existing ecosystem

Extenders: Positive Influencers who push you out of your comfort zone

Expand: Increase your power to create positive change within your network by helping others realize they can lead from any seat

Strategy 1: Develop your Elevator Pitch

As explained in the book, a elevated pitch is a quick talk track or way you can frame a conversation with people to convince them to be positive forces for change. It’s hard to change people, so similar to what they call an “Elevator Pitch” in sales you can create a 30-second pitch to a person in need of a quick positive pep talk

Strategy 2: Use Progress as fuel

When trying to accomplishing something individually or as a group a great way to motivate is to focus on the small wins or as Shawn puts it “progress”. Instead of celebrating the outcome it can be even more impactful to focus on the action or effort being put in. This will remind yourself or the group that you are making progress and will rejuvenate your energy to get the job done.

Enhance: By helpers reach their potential you ultimately help yourself reach yours

Strategy 1: Stop Comparison Praise

How many times has someone told you were the best at X? Have you ever thought about what the person is saying? It is most likely not their intention, but they basically implied that you are better than everyone else in the room and ultimately instead of praising they are simply comparing you to others. When we do this we might be thinking we are praising someone, but at the same time we are putting others down. Without realizing it you set a limit on what that person can achieve because now they believe they are the best (Why try any harder if you are told you are the best), and you created the opposite of a Virtuous Cycle.

Instead of saying, “you were the best at” or “you are the smartest”, say something like “You did a great job, or you put in an incredible amount of effort which was the reason you won”

Strategy 2: Don’t just praise the outcome, praise to an outcome

A way to enhance someone towards their potential is by helping them realize what they could achieve in the future, vs. focusing on what they accomplished in the past. By making statements like, “You’d be such a great leader here because you care so much about the company” or “If you continue to put the effort you put in every day you will be in line for that promotion next day.” allow you to help someone realize what they can strive for in the future.

Defend: We face good days and bad days, but we must build an inner fortress to help defend against the negativity that will stop us from reaching our potential

Strategy 1: Build a stronghold within your mind

  1. Daily practice of gratitude is one example of a mental stronghold
  2. Think of three good things that have happened over the past 24 hours
  3. Change the way you think about failure – Use it as a source of motivation and energy
  4. Pay attention to the way you talk about stressful things at the end of the day. Remove all the negative words and thoughts and try to replace them with positive words

Sustain: It’s not easy to constantly be helping others along with trying to help yourself, so from time to time remember WHY you are doing it

Strategy 1: Tours of Meaning

Every once and a while stop and remind yourself of “why” you do what you do. Instead of thinking about your job or life as a duty. Flip it around and think about your job and life as having a purpose. As Shawn puts it, “Meaning is that “unbalanced force” that keeps us going, especially in busy or stressful times, and “Tours of Meaning” help us sustain this momentum by connecting us – or reconnecting us – to the meaning in our work.

How this book has impacted me:

It reminded me to take a step back each day and remind yourself of how I got to where I am today. No matter what your idea of success is or how successful you have become or will become you need to remember who will and has helped you along the way. It is a fact, no single human has ever reached their potential without the help of others.

Now Wake Up! It’s Day One. Start the day by being grateful. Let someone know how much they have helped you on your journey. And if you are truly ready to take yourself to the next level buy the book here!

10 Stoic Principles – How to live life to the fullest

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s book is Everything Has Two Handles: The Stoic’s Guide to the Art of Living by Ronald Pies.

Brief Summary:

Ronald Pies is Professor of Psychiatry and Lecturer on Bioethics and Humanities at S.U.N.Y Upstate Medical University, N.Y. along with being Editor in Chief of the Psychiatric Times, author of several textbooks, short stories, poems.
Ronald’s book shares with us principles from the ancient Stoics. He utilizes specific quotes and stories from Epictetus, Seneca, and Marcus Aurelius who are three of the founding fathers of Stoicism. The writings of these three men can be difficult to understand, so Ronald does a great job of putting his own thoughts around each of the lessons taught by these men. I like to think of this book a modern-day guide to implementing stoic principles in your life. Today, I share with you the 10 principles I took away from the book.

Principles I learned from the book:

Things do not touch the soul

Think about a time when you have been upset. Ask yourself was it your opinion of those external events that caused you to be upset or the actual event itself. The Stoics would say the former. Others might disagree which is fine. It would be borderline crazy to think that we can indeed control the way we feel, but the Stoics believe that we have much more influence over our emotions then we are led to believe.
When feeling frustrated or upset follow this ancient stoic practice: Ask yourself how important is this issue going to be hundreds of years from now? The answer is probably not very likely. It is only your perception of the problem that makes you feel as if it is important. As referenced in the book Shakespeare once wrote in his play Hamlet “There is nothing good or bad, but thinking makes it so.”

Don’t be bewildered by appearances

This is the classic line “Don’t judge a book by its cover.” The ancient stoics urge us to see beyond and beneath our first impressions of anything. Be careful not to instantly make a judgment. Take a step back. Think it through, and remember that the other person might be dealing with something that might be causing you to misinterpret them.

If you once gain time for thought, you will more easily command yourself

Have you ever jumped to a conclusion about something and you realized you were wrong? Happens all the time. Sometimes it is as simple as taking a deep breath, processing the information and then deciding on what to do next.

Death creates meaning

The Stoics saw no difference in “the one who lives longest” and “the one who will die soonest.” Our society thinks in terms longevity, not depth and quality of life which leads us to believe that we have time. It is the reason you think you can start that diet tomorrow, or push that goal back a day or so. The stoics remind themselves of this: Hundreds of thousands of years from now, how big of a difference will it matter whether you lived 20 years or 100 years. People do not remember you for how much time you spent with them, but the impact you made on them. So in short, your time is valuable. Live each day like it is your last.

The art of living resembles wrestling more than dancing

Why would you want to wrestle with life vs. dance with it? Marcus Aurelius teaches that we must always be prepared for whatever comes in our way whether good or bad. As you know, life can be diffucult at times. And what can make it even more difficult is our society’s obsession to praise the winners and quickly forget about the losers. It all comes down to perception. We see the champions dancing at the end, but we never got to witness the wrestling they went through. So, if you want to live a good life follow Marcus’s advice don’t be afraid to wrestle with both the good and bad of every situation.

Focus on what you can control

“Be not disgusted, nor discouraged, nor dissatisfied, if you do not succeed in doing everything according to the right principles; but when you have failed, return back again – Marcus Aurelius

“If you work at that which is before you, following right reason seriously…calmly, without allowing anything else to distract you, but keeping your divine part pure….if you hold to this, expecting nothing, fearing nothing, but satisfied with your present activities according to nature…you will live happily” – Marcus Aurelius

Before you decide to start something, don’t think about failure. Think about everything that is in your control. If you follow through on the parts you control, then you can’t fail. You either are satisfied, or you learn where you can improve.

Live in the here and now

As the Stoics would say, You can’t change the past. You can’t control the future. But you can learn from your past and help dictate a better future by living in the now. This is what a day one mindset is all about. You get an opportunity every morning to reset your life.
“Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense.” – Ralph Waldo Emerson

We must first achieve self-love and self-sufficiency

In our society, we tend to blur the lines between what we want and what we need. According to the ancient Stoics, to truly find happiness in life, we must realize the difference between the two. As Seneca puts it, ” What is my object in making a friend.” Do I need to have a friend, or do I want to have a friend? The difference between the two will determine how you go about a friendship with someone depending if you believe you need or want that friendship.

Remember, someone is always dealing with it worse

Straightforward practice here. When every you feel mad or upset about anything remember that someone is probably dealing with a worse situation.
“Seneca imagines nature saying to us, “ Those things you grumble about are the same for everyone. I can give no one anything any easier. But anyone who likes may make them easier for himself. How? By viewing them equanimity.”
If you can not control or fix it, then don’t worry about it.

Everything has two handles

Marcus Aurelius believed that we control two things: our attitude and behavior. In any situation bad or good you must realize that no one is stopping you from acting with kindness, gratitude, or integrity. You control what you do next. We are always faced with two choices or how the Stoics saw it: two handles. You can choose to view the situation as positive, or you can choose to view the situation as negative. You always have a choice. Its up to you to decide which handle you choose.

How has this book impacted me?

The last few years I have been on a journey to understand what truly makes someone a great leader. I have sifted through many biographies and researched a ton of past and present leaders. The most common theme I found is that they all studied or were very familiar with the ancient philosophy of stoicism. It amazed me. Some of them were natural leaders, and some learned how to be leaders. But at the end of the day they are not any different than you and I. They just simply followed principles like the ones you read above. I am sure as you read them you thought to yourself, “Wow. This is common sense.” I thought the same thing at first. Then, I thought to myself how many of these principles am I actually following on a daily basis. The answer was zero. I decided to change that and try my best to implement as many of them as I could. It has changed the way I think and live my life. I challenge you to truly try to apply one of the principles above. You will be shocked by the results.
Now, Wake Up! It’s Day One. “Let us rise up and be thankful, for if we didn’t learn a lot today, at least we learned a little, and if we didn’t learn a little, at least we didn’t get sick; and if we got sick, at least we didn’t die; so let us be thankful.” – Ronald Pies

Learn how to become a modern stoic here

How to Manage Your Ego

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s book is Ego is the Enemy by Ryan Holiday.

Brief Summary:

Ryan Holiday is an accomplished author, entrepreneur, and marketer. He is most recognized for his work as the head of marketing for American apparel and is very popular for his blog: ryanholiday.net.

Ryan shares with us stories from people who reached the highest level of success and how their egos either made them or destroyed them. He claims that there is three stages of your career: Aspire, Success, Failure. No matter whether you are early in your career, a super successful professional, or finding yourself failing at the moment, your ego will be there. Ryan shares with us how you can combat it at each stage of your life and turn it into one of your biggest assets.

Things I learned from this book:

Aspire – How to manage your ego while you aspire to be great

Talk Less:

How many people do you know who regularly talk about these big ideas or big goals they have? Or say I am going to do this? Or this is such a great idea? Where are those people today? Are they are actually following through on what they said? The answer for most is no. In the early stages of a career, or idea our ego makes us think that talking is more powerful, then silence and action. The issue is while you are talking up a storm telling everyone how great your idea is, the other person is working, learning, and taking action.

To be or To do:

This is a straightforward and compelling question. Do you want to BE something or do you want to DO something? Yes, there is a difference. And it’s a big one. When it is said and done, you will be remembered for what you did NOT what you said you were going to do. Pretty easy to guess which answer your ego will tell you to go with.

Become a Student:

A great way to keep your ego in check is to always be learning. I will leave you with a quote from Epictetus (Ancient Stoic) and additional thoughts from Ryan Holiday:

“It is impossible to learn what one thinks they already know” – Epictetus

“You cant learn if you think you already know. You will not find the answers if you’re too conceited and self-assured to ask the questions. You can not get better if you are convinced you are the best.” – Ryan Holiday

Have a purpose

“Passion is about. I am so passionate about X.”

“Purpose is to and for. I must do X. I was put here to accomplish X. I am willing to endure for the sake of X.”

If you believe you are truly an ambitious person, then ask yourself: Do you feel excited about what you do or do you feel like that this is what you are supposed to do?

Early Pride

Every night before he went to bed John D. Rockefeller wrote to himself in his diary. Here is one of the many entries:

“Because you have a got a start. You think you are quite a merchant, look out, or you will lose your head – go steady.”

Success – How to manage your ego when you made it

Keep learning

Success is a double edge sword. Our ego loves to feast on success whenever it gets the chance. It is so easy to fall into this trap of forgetting what made you successful. All that hard work, hours spent, and constant learning helped you reach your success, not pure talent.

When we reach success, we can go one of two ways. We will either strive to continue to learn and improve, accept harsh feedback. Or we will always assume “We know the way.”

“No matter what you have done to this point. You better be a student. If you are still not learning, you are already dying.”

What is important to you?

“According to Seneca (Ancient Stoic), the Greek word euthymia is one we should think of often: it is the sense of our own path and how to stay on it without getting distracted by all the others that intersect it. In other words, it’s not about beating the other guy. It’s not about having more than others. It’s about being what you are, and being as good as possible at it, without succumbing to all the things that draw you away from it. It’s about going where you set out to go.” – Ryan Holiday

Failure – How to manage your ego when shit hits the fan

Effort is good enough

In our society winning is everything. We only remember and celebrate the champions. This is what can make failing so difficult for so many. When we fail we feel as if it was not worth it to even try. Next time, remind your ego that if you gave your full effort that is good enough.

Maintain your own scorecard

The best part about failure is that no matter how much you succeed you will always learn the most from failing. The most celebrated minds to ever walk this planet have one secret weapon that most humans fail to utilize. Their internal scorecard. We all have one. It is simply how we perceive success through our own eyes. When you face failure, your ego will try to take over, but you always can fight back. Just turn to your internal scorecard.

Always love

You failed a test. You failed to hit your quota. Your business idea failed. You lost your job. The best response is to the find the positive in everything. I know its hard, but at least try to laugh at it all. Anger never solves anything. Life is short, don’t take everything so seriously.

Alive or Dead Time

Robert Greene who mentored Ryan Holiday taught him there are two different types of time. Alive or Dead. Dead time is when you are sitting passive, accomplishing nothing. Alive time is when you are learning, and growing. Every time we are faced with failure or self-doubt we are presented with a choice on how we spend our time. Alive or Dead. You might not control the situation, but you do control your choice on how you spend your time.

How this book has impacted me:

This book made me realize two things: We all have an ego, and your ego is a very powerful tool that can help you achieve success in life. The term ego has a negative connotation, but honestly, ego is neither good or bad. To me, your ego is simply knowing who you are, but it should never define you. There is nothing wrong with believing in yourself or feeling special. I believe that is important. You are unique, so you might as well show off your talents. Just make sure you keep it all in check.
To ensure you do remember this:

“Training is like sweeping the floor. Just because we ‘ve done it once, doesn’t mean the floor is clean forever. Every day the dust comes back. Every day we must sweep.”

Now Wake Up! It’s Day One. I believe that this book is one of the most important books of our generation. Please read it.

How to Go From Good to Great to Unstoppable – Lessons from Tim Grover

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s Book is Relentless: From Good to Great to Unstoppable by Tim S. Grover with Shari Lesser Wenk.

Brief Summary:

Tim Grover is a personal athletic trainer and founder of Attack Athletics. He is most recognized for his personal training for Michael Jordan, Dwayne Wade, and Kobe Bryant among other world-class athletes. 

In his book, Tim shares with us his stories training and working with some of the greatest athletes in the world. The book centers around his most well-known clients Jordan, Kobe, and Dwade three of the most fierce and competitive athletes we have ever witnessed. He starts by explaining the fact that there are three types of people in the world: Coolers, Closers, and Cleaners. To become a cleaner, you must develop specific traits which he lays out in the book he calls them the Relentless 13.  Today, I will share with you the six I found most impactful: 

Things I learned from this book:

Three types of people Coolers, Closers, and Cleaners:

  • Coolers:
    • This type of person will do the job that they are given. They will never go above and beyond. Their desired result will be satisfactory, and they find no reason to push themselves any harder to achieve the next level.  
  • Closers:
    • Closers are a step above coolers. You can count on them to get the job done, but only in specific situations. They are really good at specific things, and will always perform well in situations they feel comfortable in.
  • Cleaners:
    • This type of person is in relentless pursuit of their end result. They know exactly where they want to go, and spend very little time thinking. Countless hours are spent preparing and training to be the best at their specific skill sets. No matter the situation, or issues that arise you can always count on them achieving their desired result. 

Traits of a Cleaner:

You keep pushing yourself harder when everyone has had enough

When it comes to exercising you most likely spend your time in the gym trying to increase your physical strength. Tim has spent most of his career training with MJ. He is very clear that the difference between MJ and everyone else was not his pure physical talents. What separates MJ was his non-stop training working his mind. Being physically gifted can make you great, but being more mentally fit then your peers is what makes you ultimately unstoppable.

Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear. Otherwise, the next day you’re going to have two things you don’t want to do, then three, four, and five and pretty soon, you can’t even get back to the first thing. And then all you can do is beat yourself up for the mess you’ve created, and now you’ve got a mental barrier to go along with the physical barriers. 

– Tim Grover

You know exactly who you are

This trait is all about the practice of thinking less and just doing. It is so easy for us to get distracted by others, and worry about what they are doing. Like I mentioned in my last post, most of us live in this world of measurement constantly competing with others and measuring our abilities to see how we compare. 

Even if you practiced for hours trying to make sure you are prepared for every outcome you still ask yourself: I am doing something wrong? Was this how it is supposed to go? Did I do better than the other person? These questions race through your mind while the other person is running past you trusting that all the hard work and practice will guide them. 

You’re not intimidated by pressure, you thrive on it

When you feel pressure or stress, it makes you know that you are alive. When you are alive, you feel. And at the end of the day how you feel is everything.

Directly quoted from Tim because I could not say it any better:

Pressure can bust pipes, but it can also make diamonds. If you take the negative view, it will crush you, now you’re in an “I can’t do this” frame of mind. But the positive view is that pressure is a challenge that will define you; it gives you the opportunity to see how much you can take, how hard you can go. Everyone wants to cut back on stress because stress kills. I say bullshit. Stress is what brings you to life. Let it motivate you, make you work harder. Use it, don’t run from it. When it makes you uncomfortable, so what? The payoff is worth it. Work through the discomfort, you’ll survive. And then go back for more.

– Tim Grover

When everyone is hitting “In Case of Emergency Button” they are looking for you

The most ultimate competitor have absolutely no fear of failure. Cleaners don’t waste time thinking positively. They just keep moving forward knowing they have trust in themselves to do the right thing. All the hard work and preparation you put into your craft allows you to let go of any insecurities or fears to go full speed ahead.

You don’t compete with anyone you find your opponents weakness, and you attack

The mindset here is simple: Get on my level or get out of the way. We will win with or without you. These are the words that were said by MJ to Rodman when he joined the Bulls in the 90’s. So my advice, if you want to be like Mike, then start thinking like him.

You don’t celebrate your achievements because you always want more

Done. Next. A cleaners favorite words. I am still working every day to become a cleaner, but I share a similar thought process. If you are one of my reps, you know when you close a deal my first question is “What’s Next.” 

For some, they might believe this is what leads to burnout. To me, this means that you are always trying to learn and grow. Just because you excelled at one thing doesn’t mean you can’t stop learning how to do it better. Until you reach your end result, you should never be satisfied.

How this book has impacted me:

This book taught me that I am on the right path. I felt good about my mindset, but this book takes it to the next level. And it is a constant reminder of what I already know to be true: mental fitness is more critical than physical fitness.  I have studied Jordan’s coach, read his bio, and now studied his personal trainer. Each of them tells me the same thing: The difference between MJ and his competition was his mindset. 

That tells me everything I need to know and do. 

Now, Wake Up! It’s Day one. What’s your choice? If your choice is to be great today, then I would highly recommend reading this book: Buy it here.

 

Leadership Lessons from Pete Carroll (My Spirit Animal)

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s Book is Win Forever: Live, Work, and Play like a Champion by Pete Carroll with Yogi Roth.

Brief Summary:

This is an autobiography of Pete Carroll. He shares stories and lessons he learned while coaching in the NFL and CFB along with his philosophy: Win Forever.

Things I learned from this book:

4 Important Leadership Lessons from Pete:

  • Your #1 job as the leader is to bring the energy. Whether it be practice, team meetings, or 1 on 1 conversations. You’re responsible for setting the tone.
  • Every person on your team no matter what has the opportunity to compete at any level as long as they put in the work every single day. Experience does not guarantee the best spot on the team. All players compete every day to earn and keep their role.
  • It is extraordinary value to know your people, and it is worth a significant investment of your time. Pete is labeled as a “Players Coach,” and I hope when I retire my teams will remember me as a “Players Coach.” As does Pete, I lead people because I enjoy building a lifelong relationship to help them achieve their life goals.
  • The hardest thing for a leader to do is to NOT approach someone in a manner that may disrupt or shatter their self-confidence. It is our job as leaders to create an environment where we help grow people’s confidence not destroy it.

Pete Carroll’s Philosophy for achieving your potential

“If you want to win forever, always compete” is the philosophy of Pete Carroll. To live this philosophy each day, you must focus on two things: always try to improve and do things better than they have ever been done before.
Competition in Pete’s mind is not between two individuals or two teams, but a mentality and way to approach each day. Typically, when we think about the competition, we think of competing against others. In Pete’s mind, he views the biggest competition you face is yourself and maximizing your ability to reach your potential every single day. Pete emphasis many times throughout the book that you must understand you have no control over what others do. You only have control of your energy and focus on trying to be your best.
Breaking down Pete’s Philosophy:

27505b7319fea2d554763cb16492a2ba--life-coaching-seattle-seahawks.jpg

You must build your own philosophy to reach your potential:

To realize your potential, you must have a consistent philosophy. If you change who you are from year to year, you’re never going to be great at anything. If the goals, values, and beliefs you have laid out for yourself are true, then you will be able to stay on track when things get tough. The natural part will be building your philosophy. The tough part will be sticking to it, but if you do it will be your guide.

Whenever Pete Carroll does speaking engagements about his “Win Forever” philosophy, he starts with asking the crowd someone to share their philosophy in 25 or fewer words. Majority of the attendees can never do it. Could you?

Practice is everything

Preparation and training should be designed, so your team is being trained for all potential outcomes. Each person on the team should feel as if they had seen every situation before seeing it in the game. By approaching and practicing this way, you build superior trust and confidence in yourself and your team to execute at any moment.
The second piece of practice is the environment, and it should always be promoting learning and building confidence. Pete believed that creating competition between teammates was a way to create this type of situation. He called it the “Competitive Cauldron,” and he established specific training for each day of the week:

  • Tell the Truth Monday: Review last week and make sure the entire team was aware of the good and bad of last week.
  • Competition Tuesday: A day filled with individual competition between players
  • Turnover Wednesday: If the offense kept the ball away from the defense all day. They won. If the defense created a turnover. They won the day.
  • No Repeat Thursday: The goal of this practice day was to review the game plan and go over each play. The end goal is to never have to repeat any play.
  • Review Friday: Walkthrough game plan and paid strict attention to all details.

How this book has Impacted me:

Towards the end of the book, Pete shares a story when starting as head coach of the Seattle Seahawks. He was asked which is better: Winning or Competing. It was a simple response to him…COMPETING.
When I read this, I knew two things instantly: Pete Carroll is my spirit animal, AND we share a similar philosophy on life and leadership. He believes no matter where you came from or what situation you find yourself in today, win or lose you can always compete and always improve. This is the exact idea of my mindset I call Day One. We all face many setbacks in life and have bad days, but it is always OK because tomorrow when we wake up, it is day one. You get the opportunity to compete again.
Now, Wake Up! It’s Day One. Time to make a choice: Are you going to compete today or not? Buy the book here: Win Forever: Live, Work, and Play like a Champion

Playbook for Success – From One Millennial to Another – Guest Post by Kyle Maynard

Before I begin, I just want to thank Jeff for asking me to guest write for his blog. I’ve met a lot of people and worked with several individuals in my relatively short time on this Earth. If there is ANYONE who can motivate you to WAKE UP with a DAY ONE mentality…it’s Jeff Brandwein.

The point I want to make in this post can be summarized in two key themes. First, never trick yourself into thinking that where you come from determines where you’re going. And second, we are all capable of success, it’s your willingness to get serious and your ability to take the necessary steps that will ultimately get you there. Nothing in this post is groundbreaking by any stretch of the word; simply a set of principles and guidelines that I have applied to my life to get ahead.

Who am I?

My name is Kyle Maynard. I am a 25-year-old sales representative at a SaaS startup in Chicago. I come from a very small town called Cicero, Indiana with a population size of just under 6,000 people. Everybody knows everybody and not many people make it out of that bubble. Even though it was a very safe and comfortable place to grow up, I always knew I wanted something more. At 18, confused and eager, I graduated high school and started my collegiate career at Purdue University. Fast forward to 2015, and here I am; a young professional with not a clue what I was doing.

Since I can remember, I was told the same thing from all my elders: “do well in school, go to college, get a job, support your family, and you will be successful.” I also remember thinking to myself, “easier said than done.” These things can most definitely lead you to success, but how in the hell are you supposed to accomplish those things? And more importantly, is this even the path I want to take? This is an age-old tale and will always be a part of life we must go through.

I recently had a conversation with my brother, who is an extremely intelligent and talented 17-year-old. He has started to explore what he wants to do with his life and is struggling with finding what best suits his interests and strengths. It is a concerning time for him because he feels that the world hasn’t yet prepared him properly for what lies ahead and how to choose his path. What I tried to stress is that the world will never prepare you fully; unfortunately, you must struggle and make mistakes to figure it out. I had to figure this out the hard way, just as many of you had to. When I entered Purdue as a freshman, I learned very quickly that I was not prepared for what lied ahead. High school came so easy to me that I didn’t realize the amount of grit, preparation, and time-management that was demanded of me to succeed. Furthermore, it took me at least a year and a half to figure out what I was actually interested in pursuing as a major. This was a huge setback, as I switched majors twice. However, I finally recognized the importance of taking it seriously and laying out a game plan and took the necessary steps to get on the right path.

Here are the 5 things I have learned so far:

Find your “Somewhere”

We all have heard the phrase, “everyone’s gotta start somewhere.” This has been engraved on our brains since birth. The problem that most of us struggle with is, “where is my somewhere”? To start, you must first understand what you are chasing. Whether that is to own a three-story house, to be CEO of your own company, to become a famous athlete or musician, or to just be happy in life; you HAVE to determine what makes you get up in the morning in order to chase it.

Now sit down, take 20 minutes, and make a list of your top three goals. Don’t think intensively – just close your eyes and think of the first three things that come to mind. Write them down.

Goals vs. Commitments

Now that you have defined a few key goals or aspirations you would like to reach, it’s time to build on that. The first thing to recognize is that your goals CAN and WILL change. That is okay. However, it’s very effective to set annual goals to keep yourself on track. I prefer 3 personal and 3 professional goals. What’s crucial before laying these out is that you understand the difference between a “goal” and a “commitment.” One thing our team does at work is set a goal and/or commitment for the week. A “goal” is something that you wish to accomplish but isn’t fully under your control. A “commitment” is something that has a deadline, and you commit to accomplishing: no excuses. A great way to work towards your ultimate goal is to set 2-3 commitments that will help you reach that goal.

For example, one of my goals in 2018 is to learn to code on a basic level (HTML, CSS, JQUERY). 2 commitments I have set to accomplish this are:

1.) to schedule a half-hour block two days a week with my girlfriend (who codes and designs for a living) to work through a crash course

2.) to code and launch my own website for my music (I’m also a musician/producer in my spare time) by no later than December 31, 2018.

These two “commitments” I’ve made to myself are actionable and trackable, therefore enabling me to accomplish my “goal” of learning to code on a basic level. This principle can apply to your personal goals and is a great way to hold yourself accountable.

Small Victories are Vital

Now that you’ve laid out your goals and set your corresponding commitments, it is equally as important to celebrate those commitments as victories. Being in sales, small victories are vital. Dealing with rejection is a daily routine. To maintain a positive outlook and continue on your path to success, you must celebrate the small wins that ultimately lead you towards your goal. For example, every time we set a meeting at our company, we ring a bell. If we close a deal, we hit the gong. These things not only help with our company culture but on a personal level, allow you to celebrate the steps you’ve accomplished on the path to your ultimate goal. This can apply to anything: closing a deal, passing a test, reaching a certain body weight, finishing a painting, etc. The focus is to take time to celebrate those wins and know that you’re that much closer to your goal. Even further, instead of a gong, find a productive way to celebrate each small victory. It could be as simple as a “fist-pump” or as rewarding as a purchase you make to celebrate that victory. Regardless of the act, the outcome should provide you the confidence you need and inspire you to push on towards your goal.

Being Coachable

This may be one of the most important things I’ve learned in my life so far and one of the most valuable strengths I possess. Whether we admit it or not, we all have some sort of egotism in our DNA. We subconsciously shy away from advice or constructive feedback; whether it’s due to our fear of change, or our inability to accept when we are wrong. This is a cancerous and fixed mindset because it hinders our capability to grow as an individual. If you can swallow your pride and learn to implement advice from others who inspire you, it will change your world. For example, as a salesperson, my close percentage of meetings I conducted to deals I closed from January-March of 2017 was low. I wasn’t implementing advise I was given and therefore my performance suffered. I spoke with Jeff, who was my boss at the time, and recognized I needed to make some changes to my sales approach. After implementing these changes, my close percentage more than DOUBLED the next quarter and led to my now two promotions at my current company. If you take the advice given to you from people who have succeeded in your field, it will drastically improve your future.

Effort is Everything

Last, but definitely not least, it all comes down to EFFORT. You don’t have to be the smartest or most talented person in the room (believe me I’m not). All you must do is consistently put in the ‘incremental effort’ every single day or don’t bother getting up. If you apply these simple guidelines and make a conscious effort to use them, it WILL make a huge difference in the outcome of your future.

So the moral of the story here is: I’m not special, I came from a very small town and lived a very “normal” life. I had the same opportunities as my peers and am in no way someone who is a role model by any means. I have not cured diseases, and I am definitely not the most decorated salesperson at my company. However, instead of staying in a fixed mindset and wondering why the world hasn’t given me everything, I worked hard, accepted that I had to make some changes, and am striving every day to consistently use these principles to reach my goals in life. You don’t have to be the next Jeff Bezos or the next Elon Musk to be successful. We all have our own path, and hopefully, this helps you on your mission to find it.

Now Wakeup! It’s Day One.

Wake Up! It’s Book Review Monday – Grit

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s book is  Grit: The Power of Passion and Perseverance by Angela Duckworth. What you will read below will not do this book justice. You must read it yourself. This is one of the most important books ever written, and it will change the way you think.

Brief Summary of Grit:

The author, Angela Duckworth, is a psychologist who has dedicated her career to studying the idea of grit. In her book, she discusses why grit is essential to achieving your potential and uses her research and interviews with people who she says are grit paragons (athletes, business leaders, etc.) to help solidify her findings.

She starts her psychology career while doing a study on West Point. She tries to understand why only 1,200 out of 14,000 are asked to enroll and how out of those 1,200 only 1 of 5 cadets make it to graduation. What she learned was that the scoring system that West Point uses does not accurately predict who the best candidates are. She finds that what predicts the best candidates is who is truly passionate and willing to persevere through the grueling task to become a cadet. Her research tells her that our potential is one thing, but what we do with it is another. She goes on to explain that what makes you successful is not about how “smart” you are, but how gritty. 

Things I learned from this book:

Effort Counts Twice

Duckworth shares an equation that is “Talent x Effort = Skill, and Skill x Effort = achievement which means effort counts twice. She shares a countless number of interviews and research studies of “Grit Paragons” who prove her equation. This equation tells you that while you can be the most skilled and talented person in the world at your craft, you can still fail because you did not put in the effort. A pretty simple concept right? How many people do you know who have all the talent, but fail? 

What is Grit and how is it measured?

Grit is not just as simple as working really hard. It is something you develop over time and actually grows with age. There are two parts to grit: Passion and Perseverance. Duckworth explains that grit is about working on something you care about so much that you are willing to stay loyal to it and strive for the same top level goal for a long period of time. 

How do you become Gritty?

You work to improve and develop the 4 physiological assets below:

Interest

The foundation for achieving your potential is rooted in what interests you. Duckworth explains that it takes time to find out what you are interested in, and most of us give up too quickly on things. She discusses the motto “Follow your passion,” and believes that we should rephrase it to “Foster your passion” because it takes time to find out what you are genuinely interested in. 

Practice

Most of us practice our craft and spend time working on our own personal or professional development, but why do we fail to achieve the highest standards in our fields? Well, Duckworth explains that the grit paragons she interviews didn’t just practice they deliberately practiced. To them, every day was a new day to improve from yesterday, and they were relentless with being better than yesterday.

Purpose

Duckworth describes purpose as a critical aspect of grittiness. To have a real passion for something you have to first be interested in what you are doing, but to deepen your passion you have to feel your work is important not to just you, but others.

Hope

To Grit paragons, hope means that if I give today all the effort I have, then I will be better off in the future. Duckworth shares a compelling statement that when I read it made me think differently:

Instead of “I have a feeling tomorrow will be better” you must say “I resolve to make tomorrow better.”

How to create a culture of Grit at work and for your kids?

1. Create your own life philosophy

This revolves around building out your core values, your vision, your purpose, your end result. Once you do you should talk about them, and live them every single day.  Every conversation you have with your kids or employees is centered around these items. 

2.  Duckworth developed a concept that she uses in her family called the “Hard Thing Rule”

  1. Everyone in the family has to do something hard
  2. You have to finish what you start
  3. No one gets to pick the hard rule for anyone else

How has this book impacted me?

This book changes the way I think about success and how I achieve it. If I make a career out of doing something I genuinely love, practice really hard every day, believe that this is my calling, and know that if I put in a full effort that I will be better off in the long run… I will achieve my own definition of success. Duckworth shared with me how simple achieving success in life can be and it has nothing to do with how smart you are.

As a parent, I have no greater responsibility than to teach and guide my son to his potential in life. I am going to use the ideas, stories, and concepts I learned in this book to be a better parent and that impact is extraordinary. As my son enters school, he will be taught that his effort is more important than getting an A, B or C on his test. Twenty to thirty years from now I believe this book will make the world a better place.

Now, WAKE UP! It’s Day One. Are you ready to become a Grit Paragon? May the choice be with you. If you have decided YES, Buy the book here and also check out her non-profit Character Lab to find out how she is changing the way we educate kids.

We Are Our Choices – The Stories of Steve, Richard, and I

As I have discussed in my previous posts, reaching your potential is a long journey that will most likely last a lifetime. Your future is not necessarily in your control, but throughout each day we have the opportunity to shape it by the choices we make. At times you will be tested, self-doubt will creep in, and you will want to give up. In those moments believing in yourself is vital, but the next most important thing is the choices you make to continue to move forward.

Today, I want to share a personal story and examples from others on how much power you have at this very moment to make a choice that can alter your future for the good or the worse. 

Let me start by asking you this:

Do you ever wonder why some people in your group of friends in and outside of work seem to progress their life or career faster than you?

To be honest, it’s simple and truthfully outside of any external factors it has nothing to do with luck or fate. The answer lies in the choices they make.

Years ago, I was like most people. Waiting for others to help me reach my potential. I remember being at my first job out of college, sitting at my desk, waiting for the next 1-on-1 with my boss to get feedback or waiting for the leadership team to give me training. The classic line that every single experienced professional will tell you is “Be proactive, go talk to your boss. Ask if there is anything you can do more of”. We have all been there, sitting and waiting for someone to tell you how to get better.

One day, while I was waiting for my 1-on-1, I had this feeling like this moment had already played out so many times before. Now looking back, I realize of course it has. The feeling that I remembered was how I felt after a 1 on 1 with my boss or after training or doing what everyone tells me to do. I felt good, and at times I learned something. But I started to wonder: Is this the rest of my career, waiting for someone else to help me?

So I made a choice. Instead of waiting for my boss to give me training, or teach me something, I realized I must take ownership of my own development. If I couldn’t do that, then nobody would ever be able to truly help me reach my goals. I decided I would learn as much as I could about business, sales, and leadership by myself, and then record and apply my learnings to my day to day job.

What choice did I make to start to improve myself?

You have many different ways to learn and get better. I decided books were the first and best route at the time. Sales books, biographies, self-help, business, non-fiction, whatever I could get my hands on. The key was not necessarily in the books themselves, it was the choice I made to take control of my own improvement that was important.

For me, books were helpful; for others, they might respond more favorably to something different. Whatever it is, the point is that I stopped waiting for others to help me and took matters into my own hands.

How did this choice to read books impact me?

I wanted to be in sales since I graduated college, but due to the economic climate in 2009 I took the first job I got offered. My passion was sales but sales jobs were hard to come by at the time for entry level reps. After a ton of hard work, I was given the opportunity to join a top tech company in Chicago to do sales. My very first sales manager told me something that I will never forget. He told me he hired me because in the interview process he was so impacted by the amount of effort I put into reading books about sales. He had interviewed candidates who had more experience than me, but I used my knowledge that I acquired from the books I read about sales and business to show him that I could learn quickly and apply it. This made a lasting impact and helped me to get the job over others with more experience. Looking back, my decision to start reading was the best thing I ever did, because ultimately it launched my career.

One of the early books I picked up was Seth Godin’s book “Linchpin.” After reading it, I took away two stories that are now the foundation of my life, and my sales team. It is the stories of two men named “Richard and Steve” and how their choices will impact their careers.

The Story of Steve (Seth Godin’s Book: Linchpin)

“Steve works at the Stop and Shop near my house. He hates it. He works at the cash register, and it seems as though every ounce of his being projects his dissatisfaction with his job. Steve won’t make eye contact. Steve takes a lot of breaks. Steve doesn’t start bagging until the last possible moment. Steve grumbles a lot.

The thing is, Steve spends as much time at work as his co-worker Melinda. And Melinda is engaged, connected and enthusiastic. Steve has decided that he’s not being paid enough to bring his entire self to work, and he’s teaching all of us a lesson. Melinda has decided that she has a platform, and she uses it to make a tiny difference in every customer’s day.

The sad part for me is that while Steve is busy teaching the store a lesson, he’s teaching himself that this is the way to do his job. He’s fully expecting that his next job, or the job after that or the job after that is when he’ll become the linchpin. If he waits for a job that he feels deserves his best shot, it’s unlikely that he’ll ever have that job.”

The Story of Richard (Seth Godin’s Book: Linchpin)

“Forty years ago, Richard Branson, who ultimately founded Virgin Air, found himself stuck and most likely to be late for a business meeting in an airport in the Caribbean. They had just canceled his flight, the only flight that day. Instead of freaking out about how essential the flight was, how badly his day was ruined, how his entire career was now in jeopardy, the young Branson walked across the airport to the charter and inquired about the cost of chartering a flight out of Puerto Rico.

Then he borrowed a portable blackboard and wrote, ‘Seats to Virgin Islands, $39.’ He went back to this gate, sold enough seats to his fellow passengers to completely cover his costs, and made it home on time. Not to mention planting the seeds for the airline he’d start decades later. Sounds like the kind of person you’d like to hire.”

So, I leave you with a question: Who do you want to be? Richard or Steve? It’s up to you to decide. You are in control of your destiny. This world owes you nothing. You must take ownership of your choices. No one else will help you unless you start to help yourself.

Now WAKE UP! It’s Day ONE. May the choice be with you.

 

How to live a better life: Read books from my book list 2017/2018

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself.  As Warren Buffett put it best, “If I could have one superhuman power it would be to: “Read Faster.”  

I think about it like this: If you could read every book ever written in one lifetime, you would acquire so much knowledge and perspective it would be like living a billion lifetimes. How valuable and powerful would that be?

Today, I am sharing with you my 2017 BookList along with my 2018 Booklist. The books I read in 2017 impacted me in so many ways, and I believe it can do the same for you. In 2018, I will be reading another 25 books, and at the bottom, I will give you a sneak-peak on my reading list for the new year. If you don’t have time to read, NO worries-just follow my blog! Throughout the year,  I will be posting a summary and my own takeaways on each of the books below on my site.

At the bottom, please feel free to write any book recommendations you have or simply share your thoughts on any of the books below!

2017 Book List:

GIVE AND TAKE by Adam Grant

Adam Grant walks us through research and real-life examples about how “givers” in the long run tend to be more successful than “takers.” He further explains, there are three types of people givers, matchers, and takers. No surprise here, but you want to be a “giver” if you truly want to be “successful.” He shares techniques and stories about how you can become one and continue to be one throughout your life.

MINDSET: The New Psychology of Success by  Carol Dweck

Carol Dweck states in her book a simple concept. The view you adopt of yourself profoundly affects the way you lead your life. According to her research, we have two mindsets: Fixed and Growth.

Personal MBA by Josh Kaufman

I was recommended this book that teaches you everything you will learn in an MBA program. An MBA costs A LOT of money, and arguably are only valuable because of “networking,” not the actual content you learn. If you can’t or don’t want to attend MBA school, this book is a great crash course on how to operate a business.

SHOE DOG by Phil Knight

This is one of my all-time favorites. It is a memoir written by Phil Knight(Founder of Nike) as he takes us on the journey from the days before starting Nike to becoming one of the most iconic brands in the world.

MIRACLE MORNING by Hal Elrod

Hal Elrod has become a keynote speaker, author, ultramarathon runner, and the creator of The Miracle Morning routine which thousands of people use every day.  He shares with you the Miracle Morning routine, and how this accident changed his life for the better, and how we can all persevere through the most desperate moments of our lives.

GRIT by Angela Duckworth

If I had the chance, Angela Duckworth is one of the top 3 people I would want to meet. She shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a unique blend of passion and persistence she calls “grit.” This is #2 on my top ten list, and I highly recommend you read this book. I believe, it is one of the most important books ever written.

ELON MUSK – TESLA, SPACE X AND THE QUEST FOR A FANTASTIC FUTURE by Ashlee Vance

This is a biography of Elon Musk, and the author shares with us his journey to accomplish his life goal: To Die on Mars.

POWER OF HABITS – Charles Duhigg

You want to achieve your goals. Weight Loss? Promotion? Addiction? In the book, Charles Duhigg talks about how it all starts with Habits. He does an incredible job of giving you real-life examples and actually action items you can take away to create habits that can change your life.

THE CHALLENGER SALE by Matthew Dixon and Brent Adamson

In my opinion, the most critical sales book to ever be written. I have read this book three times and will reread it in the future. If you are in sales, marketing, operations, or a business owner. Read this book. It will teach you how you should message to your prospects and customers in the new era of technology.

BEST TEAM WINS by Adam Robinson

My CEO Adam Robinson has built Hireology into a leading HR tech software company. He shares his knowledge on how to hire the best people for your organization. The book is fantastic because if you are a business owner, HR, or hiring manager, you can use his step-by-step guide to start hiring better people today.

RELENTLESS by Tim Grover

Tim Grover was the athletic trainer for Michael Jordan, Kobe Bryant, and Dwayne Wade. Three of the greatest basketball players to ever play the game. He shares his techniques in this book, and after you read it. Damn, you will be FIRE UP, and ready to achieve anything. Trust me.

THE EVERYTHING STORE – JEFF BEZOS BIOGRAPHY by Brad Stone

This is the best biography on Jeff Bezos I have read to date. It is very in-depth look from his days before Amazon to his time now as the wealthiest person in the world.

NEW SALES SIMPLIFIED by Mike Weinberg

Easily one of my favorite sales book. Mike Weinberg was a very successful sales person selling B2C products (which is as tough as it gets) along with other unique sales jobs. He found a way to be successful at all of them, and in his book he shares his techniques.

EMOTIONAL INTELLIGENCE by Daniel Goleman

Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman’s brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.

GENERATIONS by William Strauss and Neil Howe

William Strauss and Neil Howe share with us the history of America as a succession of generational biographies, beginning in 1584 and encompassing every-one through the children of today. Their bold theory is that each generation belongs to one of four types and that these types repeat sequentially in a fixed pattern. The vision of Generations allows us to plot a recurring cycle in American history — a cycle of spiritual awakenings and secular crises — from the founding colonists through the present day and well into this millennium.

THE OBSTACLE IS THE WAY by Ryan Holiday

#3 on my top 10 list. This book introduced me further into the idea of stoicism. It is absolutely incredible. It has also been very popular in the NFL, as coaches have tried to adopt a “stoic” philosophy for their team. If you want to improve yourself and accomplish anything in life, read this book.

PRESENTATION ZEN by Garr Reynolds

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.

EVERYBODY WRITES by Ann Handley

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

EGO IS THE ENEMY by Ryan Holiday

Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes a recovery more difficult. At every stage, ego holds us back.

MANS SEARCH FOR MEANING by Viktor Frankel

Psychiatrist Viktor Frankl’s memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival.

CREATIVITY INC. by Ed Catmull

Ed Catmull is the Co-Founder of Pixar, and in his book, he shares the story and lessons he learned while building Pixar.  More specifically, he explains Pixar’s unique leadership practices that made them one of the most innovative and successful companies the world has ever seen.

THE ART OF POSSIBILITY by Benjamin Zander and Rosamund Stone

Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfillment. They give you 12 practices that can help you unlock your potential. This book is incredible, and I highly recommend.

THE ENERGY BUS by Jon Gordon

The Energy Bus, an international bestseller by Jon Gordon, takes readers on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment – at work and at home. Jon infuses this engaging story with keen insights as he provides a powerful roadmap to overcome adversity and bring out the best in yourself and your team. When you get on The Energy Bus, you’ll enjoy the ride of your life!

GIRAFFES CAN’T DANCE by Giles Andreae

A children’s board book that has an incredible message that sadly we forget as we get older. The book is #5 most sold on Amazon. Highly recommend for you as an adult, and your kid.

WOODEN ON LEADERSHIP: How to Create a Winning Organization by John Wooden

John Wooden’s goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership, explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden’s 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to “be at your best when your best is needed”–and teach your organization to do the same.

2018 Book List:

Biographies:

Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow
Andrew Carnegie by David Nasaw
Washington: A Life by Ron Chernow
Eisenhower War and Peace by Jean Edward Smith
FDR by Jean Edward Smith

Books on Leadership:

Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferris
Win Forever: Live, Work, and Play Like a Champion by Pete Carrol
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Chan Kim and Renee Mauborgne
The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It) by Michael Raynor
Who says elephants can’t dance by Louis. V. Gerstner
Education of a coach by David Halberstam
The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh
The Carpenter by Jon Gordon
True North: Discover Your Authentic Leadership by Bill Sims
Principles: Life and Work by Ray Dalio
How Children Succeed: Grit, Curiosity, and the Hidden Power of Character by Paul Tough
Emotional Intelligence 2.0 by Travis Bradberry
Power of moments by Chip Heath and Dan Heath
Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle
You are a badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero
Average is Over: Powering America Beyond the Age of the Great Stagnation by Tyler Cowen
The Gift of Failure: How the Best Parents Learn to Let Go So Their Children Can Succeed by Jessica Lahey
High-Performance Habits: How Extraordinary People Become That Way by Brendon Burchard
Originals: How Non-Conformists Move the World by Adam Grant
Wooden: A Lifetime of Observations and Reflections On and Off the Court by John Wooden

Books on Sales:

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
Creating competitive advantage: Give Customers a Reason to Choose You Over Your Competitors by Jaynie Smith

Other:

Sapien by Yuval Harari
Hillbilly Elegy: A Memoir of a Family and Culture in Crisis by J. Vance
Wonder by RJ Palacio
The Glass Castle by Jeannette Walls
Letters from a Self-Made Merchant to His Son by George Horace Lorimer
Courage Under Fire by James Stockdale
Everything has two handles by Ronald Pies
Meditations by Marcus Aurelius