Leadership Lessons from Pete Carroll (My Spirit Animal)

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself. In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s Book is Win Forever: Live, Work, and Play like a Champion by Pete Carroll with Yogi Roth.

Brief Summary:

This is an autobiography of Pete Carroll. He shares stories and lessons he learned while coaching in the NFL and CFB along with his philosophy: Win Forever.

Things I learned from this book:

4 Important Leadership Lessons from Pete:

  • Your #1 job as the leader is to bring the energy. Whether it be practice, team meetings, or 1 on 1 conversations. You’re responsible for setting the tone.
  • Every person on your team no matter what has the opportunity to compete at any level as long as they put in the work every single day. Experience does not guarantee the best spot on the team. All players compete every day to earn and keep their role.
  • It is extraordinary value to know your people, and it is worth a significant investment of your time. Pete is labeled as a “Players Coach,” and I hope when I retire my teams will remember me as a “Players Coach.” As does Pete, I lead people because I enjoy building a lifelong relationship to help them achieve their life goals.
  • The hardest thing for a leader to do is to NOT approach someone in a manner that may disrupt or shatter their self-confidence. It is our job as leaders to create an environment where we help grow people’s confidence not destroy it.

Pete Carroll’s Philosophy for achieving your potential

“If you want to win forever, always compete” is the philosophy of Pete Carroll. To live this philosophy each day, you must focus on two things: always try to improve and do things better than they have ever been done before.
Competition in Pete’s mind is not between two individuals or two teams, but a mentality and way to approach each day. Typically, when we think about the competition, we think of competing against others. In Pete’s mind, he views the biggest competition you face is yourself and maximizing your ability to reach your potential every single day. Pete emphasis many times throughout the book that you must understand you have no control over what others do. You only have control of your energy and focus on trying to be your best.
Breaking down Pete’s Philosophy:

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You must build your own philosophy to reach your potential:

To realize your potential, you must have a consistent philosophy. If you change who you are from year to year, you’re never going to be great at anything. If the goals, values, and beliefs you have laid out for yourself are true, then you will be able to stay on track when things get tough. The natural part will be building your philosophy. The tough part will be sticking to it, but if you do it will be your guide.

Whenever Pete Carroll does speaking engagements about his “Win Forever” philosophy, he starts with asking the crowd someone to share their philosophy in 25 or fewer words. Majority of the attendees can never do it. Could you?

Practice is everything

Preparation and training should be designed, so your team is being trained for all potential outcomes. Each person on the team should feel as if they had seen every situation before seeing it in the game. By approaching and practicing this way, you build superior trust and confidence in yourself and your team to execute at any moment.
The second piece of practice is the environment, and it should always be promoting learning and building confidence. Pete believed that creating competition between teammates was a way to create this type of situation. He called it the “Competitive Cauldron,” and he established specific training for each day of the week:

  • Tell the Truth Monday: Review last week and make sure the entire team was aware of the good and bad of last week.
  • Competition Tuesday: A day filled with individual competition between players
  • Turnover Wednesday: If the offense kept the ball away from the defense all day. They won. If the defense created a turnover. They won the day.
  • No Repeat Thursday: The goal of this practice day was to review the game plan and go over each play. The end goal is to never have to repeat any play.
  • Review Friday: Walkthrough game plan and paid strict attention to all details.

How this book has Impacted me:

Towards the end of the book, Pete shares a story when starting as head coach of the Seattle Seahawks. He was asked which is better: Winning or Competing. It was a simple response to him…COMPETING.
When I read this, I knew two things instantly: Pete Carroll is my spirit animal, AND we share a similar philosophy on life and leadership. He believes no matter where you came from or what situation you find yourself in today, win or lose you can always compete and always improve. This is the exact idea of my mindset I call Day One. We all face many setbacks in life and have bad days, but it is always OK because tomorrow when we wake up, it is day one. You get the opportunity to compete again.
Now, Wake Up! It’s Day One. Time to make a choice: Are you going to compete today or not? Buy the book here: Win Forever: Live, Work, and Play like a Champion

Wake Up! It’s Book Review Monday – Linchpin: Are You Indispensable?

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Mondays, I will be reviewing a book that has impacted me.

Today’s book is Linchpin: Are you Indispensable? by Seth Godin.

In my last post, I discussed the idea of how you can reinvent your life and the idea of success. This book has helped me solidify these thoughts and has become one of my top ten favorites. It can help further explain my thought process and help paint a clearer picture of how important it is that you write your own rules.

“My goal is to persuade you that there is an opportunity available to you, a chance to significantly change your life for the better. Not by doing something that is easy or that you have been trained to do, but by understanding how the rules of our world have fundamentally changed and by taking advantage of this moment to become someone the world believes is indispensable.” – Seth Godin

Brief summary of LinchPin: Are you Indispensable?

Seth Godin discusses the idea of how the world has significantly changed, and how in the past it paid to follow the rules. He explains that there have always been two teams: Management and Labor, but now there is a third team: Linchpins. Linchpins are the type of people who make their own map and don’t follow the guidelines of corporate America that have been set in stone for hundreds of years. He shares ideas and stories about how you too can do this and once you do, reaching your potential will never be easier. And Seth makes it clear that it starts with YOU and YOUR CHOICES.

Things I learned from the book:

  • The world has evolved, and it will only continue to evolve. If you keep complying with the system, you will fail to achieve your potential. If you want to reach your goals, you must create your own map.
  • The world is changing because of innovation. The first people to fail are the map-followers, non-risk takers, the fearful and scared to be different. Those type of people gets lost in the fast pace world we live in. It is unfortunate because they were told to “follow the system” and over time it has failed them.
  • Innovative employees are typically the most successful. As a manager, at times I feel like I need to control every situation, and that is unnecessary. Let your employees think for themselves.
  • We have a choice every single day. You can choose to be great, learn, and contribute or you can follow the process and do what others tell you to do. I will take the former.
  • People don’t take a risk because they are afraid. Schools (not all, but most) created a fear like environment. Pass or Fail. We were rarely taught “It’s ok to fail. Get back up. Just give maximum effort.”
  • It’s OK to be unique. You have a purpose. You have your own thoughts and views. Share them with the world. Don’t be scared. If you don’t it will be challenging to reach your goals.
  • Life is about choice: Are you going to choose to be part of the machine or are you going to pave your own way?

Other things I learned from this book:

Seth explains that when you become a linchpin, you strengthen your abilities in these 7 areas:

  1. Provide a unique interface between members of the organization
  2. Deliver unique creativity
  3. Manage a situation or organization of great complexity
  4. Lead customers
  5. Inspire staff
  6. Provide deep domain knowledge
  7. Possess a unique talent

Where does average come from?

  1. You were brainwashed by a school (not all, but a majority) and by the system into believing that your job is to do your job. You have to follow the rules and instructions.
  2. We all have a little voice inside our heads that’s angry and scared. That voice is what Seth refers to as the “resistance” (your lizard brain) and it wants you to play it safe and be average.

The law of linchpin leverage

People who we view as “ultra-successful” or “brilliant” are only truly this way for short bursts. The rest of the time they are doing work that anyone could do. The difference is that for 1 minute or 5 minutes they think differently about how they can contribute and create value in this world. At your job, take a second to think about how you could do it better or create more value because that is what Linchpins do. The ones who do not choose to think this way become replaceable.

We live in a fear driven culture

The “system” prohibits you from being innovative and standing out. We have created a sense of fear in the world that employees cannot share their thoughts and opinions because they must follow the rules. We must break down the walls and barriers to innovation. We all have ideas. Whether they are right or not shouldn’t prohibit someone from speaking up about it. Because we are afraid to take a risk and create our own map, we tend to say things like this:

    • “I don’t have any good ideas”
    • “I don’t know what to do”
    • “I didn’t graduate from (insert brand of some prestigious educational institution here)” –  I LOVE WHEN I HEAR THIS. WHO CARES WHERE YOU WENT TO SCHOOL. IT’S NOT WHERE YOU WENT, IT’S WHAT YOU DO.
    • “My boss won’t let me”
    • “Well, that’s fine for you, but my gender, race, health, religion, nationality, shoe size, handicap, or DNA don’t make it easy”

There is NO map

This is simple. As I mentioned in my last post, everything is invented. We are all human. We all have a purpose. We all have a voice. We are all powerful. If you believe in something, go DO IT. Nobody is in control of you except for yourself.

How has this book impacted me?

As a young kid, I always remember thinking and asking myself “why this”, “why that”. I have always been a curious person, and I have always wanted to be unique and different. This book reassured me that it is OK to want to be that way. It is what makes me a human and not a cog in a machine.

Seth also opened my mind up to the ideas of “choice” and “innovation”. He made it OK and furthermore necessary to challenge the status quo if you are going to reach your potential. He also shares two stories that I actually printed out and laminated for my sales team. I have all my new hires read it, and if you have or still do work for me, you know the story of “Richard and Steve”. I will shortly be sharing a post with those stories. But for now, I can say that we are always given a choice and the people who choose to create their own map end up finding their potential.

Now, Wake Up! It’s Day One. Time to create your own map, and become indispensable. Purchase Seth’s book here: Buy the book here! and I highly recommend you subscribe to his blog: Click here to view his blog and subscribe!

 

Step 1: Believe in Yourself

“For twenty years, my research has shown that the view you adopt of yourself profoundly affects the way you lead your life” – Carol Dweck Author of Mindset: The New Psychology of Success

Here is the thing: Life is all about perception. Plain and simple. From the instant you were born, you opened your eyes and everything you saw, heard, and experienced from then until now has shaped your view of the world. This directly correlates to how you see yourself fitting in.  You likely form these types of thoughts in your head: ‘I am not smart enough to do this’, ‘I don’t have the skill’, or ‘other people are just naturally better at it than me’.

And unfortunately, that is precisely what stops you from achieving your potential. YOU. Before we talk about making choices and taking action, we need to start with the actual stem of the problem – the way you view yourself.

The reason you might have these negative views is because of thoughts Carol Dweck says we have:

“We like to think of our champions and idols as superheroes who were born different from us. We don’t like to think of them as relatively ordinary people who made themselves extraordinary” – Carol Dweck Author of Mindset: The New Psychology of Success

In my post on Monday, I shared with you Carol Dweck’s idea that humans have two mindsets: Fixed and Growth. People with a fixed mindset think they can’t change and they were born that way. The growth mindset believes that you can improve your skill and intelligence with hard work and effort every day.

Pretty simple concept. Right?

Well, sadly, that’s typically not the case. It is shocking how many people I hear and see not believing in themselves or saying “I was just born that way.”

Let’s look at one person who most people should know and view as superhuman: Michael Jordan.

MJ is one of the many athletes that have a mindset that put them in a class of their own. When I think about it, it’s hard for me to honestly believe he is actually human… but he is.

After reading several biographies on Jordan and his coach Phil Jackson, I learned MJ didn’t start dribbling a basketball in the delivery room on the day he was born or dunk at his first birthday party. What I read is that he outworked everyone and nobody believes more in himself than Michael Jordan. That was the difference between him and everyone else. He knew what he wanted his end result to be, and he gave all the effort he could towards it.

Now, yes he grew to 6’6 and could jump through a roof. But let’s not talk about physical attributes because there are plenty of others out there who are 6’6 and have not come even close to Jordan’s success.

The moments that make him human and that we can all relate to are these:

As a sophomore in high school, he was cut from the varsity team. He was 5’10, could not dunk and 15 other kids made varsity over him. MICHAEL JORDAN. MICHAEL F-ING JORDAN. The supposed greatest basketball player to walk this planet failed to make varsity on his first try.

In another relatable moment, in 1993, his father passed away at a young age. Michael Jordan, the most competitive athlete, the best of all time, walked away from the sport of basketball. You know why? Because as great as he was, as mentally tough as he was; he broke down. The loss of his father broke him. Your first thought: MJ can’t be broken, not possible. Look at Game 7. Highest stage in his respected field. One shot. MJ is the guy who takes it and makes it. But nope, he gave up on basketball (and then decided to play major league baseball. We all know the story.)

How many times have you doubted yourself after you failed? Or how many times have you just not even tried because you figured, ‘I don’t have what it takes’? How many times have you faced a tough moment, and just given up? The answer for me personally would be A LOT. And unless you are not human, I would assume it has happened to all of us. Even people like Michael Jordan, who we view as superhuman.

The difference between MJ and you are not his physical attributes, it’s his mindset. He failed. He gave up, but yet he bounced back every time. What he did is something that is actually extremely simple. He did what most of us are afraid to do. And until we do it, we can’t achieve our potential.

He took the first step: He believed in himself and altered his perception of his abilities

If you are rolling your eyes or thinking, “Jeff, you are crazy. MJ is a legend. He worked hard, but he was born that way. It does not matter what he thought of himself. He is Michael Jordan.”

My response is that you are the crazy one. You keep waking up viewing the world in the same way and expecting a different result. That is called INSANITY. So, you keep living your life that way. While you do that, I am going to do the opposite, and try to think differently and expect a different result. That is what I call the beginning of a Day One mindset.

If you think that is harsh, great! It’s time to wake up. Do you think MJ started on his journey to become the greatest of all time by leaning on others to tell him that they believed in him? No. He began with changing his belief in himself. It starts with you. You are in control. First, you need to believe in yourself.

Do you think that when I launched this blog I felt that I was the only blogger or motivational voice on this planet talking about mindsets? No, I am one of a million. But if I believe in myself, my purpose, my values, and my end result; and I honestly give all the effort I have into this, nothing can stop me. Before I made a choice and took action to create this site, I started with changing my view of myself and what I can accomplish in this world.

Now, WAKE UP! It’s Day One. Anything is possible. It’s time to start believing in yourself.

Wake Up! It’s Book Review Monday – Mindset: The New Psychology of Success

 

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Mondays, I will be reviewing a book that has impacted me. 

Today’s book is Mindset: The New Psychology of Success by Carol Dweck.

“In a fixed mindset, students believe their basic abilities, their intelligence, their talents, are just fixed traits. They have a certain amount and that’s that, and then their goal becomes to look smart all the time and never look dumb. In a growth mindset, students understand that their talents and abilities can be developed through effort, good teaching, and persistence. They don’t necessarily think everyone’s the same or anyone can be Einstein, but they believe everyone can get smarter if they work at it.”  – Carol Dweck, Author of “Mindset”

 

Brief Summary of Mindset:

Carol Dweck states in her book a simple concept. The view you adopt of yourself profoundly affects the way you lead your life. According to her research, we have two mindsets: Fixed and Growth.

The belief of Fixed Mindset individuals: We were born a certain way, and we remain that way forever. Our personality traits, IQ, and skills cannot change. When something gets hard, they quit. When someone gives them feedback, they deny it.

The belief of Growth Mindset individuals: They view them themselves as always able to learn more and grow. A growth-minded person has an intense desire to learn and looks at challenges as opportunities to grow. They want as much feedback as possible and are always looking for ways to learn. They believe the harder they work, the better they will become.

Things I learned from this book:

  • Mindsets are just beliefs that are powerful but can be changed.
  • Praise effort, not ability. When kids were told they were smarter they started to lie when they did not live up to their potential. They were afraid to fail and show their weakness. If you praise their effort, they will be motivated to work harder and therefore do better.
  • You can reach your potential by developing skills over time with effort.
  • What is referred to as CEO Disease is feeling like you have to be perfect. There is an intense focus on short-term goals rather than long-term goals.

Dweck’s thoughts on Growth Mindset:

  • Growth Mindset is about developing and becoming smarter every day.
  • Those who have a growth mindset focus on people who are doing better than themselves because they know they can learn from those individuals.
  • Growth Mindset finds a deeper meaning, then whether they won or lost. They learn from it. They value the outcome regardless of winning or losing. It is all about giving full effort.
  • Growth Mindset is about wanting to practice and learn every day.

Dweck’s thoughts on Fixed Mindset:

  • Fixed Mindset is about establishing superiority and wanting to perform.
  • Fixed Mindset is the need to constantly try to prove yourself.
  • Fixed Mindset asks questions like “Will I succeed or Fail?” or “Was that a dumb or smart question?”
  • Fixed Mindset blames others and acts externally.
  • Fixed Mindset only enjoys when things are going well and if they do not, they lose interest.
  • People of a fixed mindset try hard just to make sure they succeed. They don’t want to show their weaknesses.
  • Fixed Mindset focuses on people who are doing worse than them so that they can feel better about themselves.

Other learnings I took away:

The idea of how we should all think like babies:

She discusses the idea of how when we were babies we all had a growth mindset. We were absolutely fearless. Every time we fell, we got right back up.  And most importantly, we did whatever it took to learn to walk and talk, which is the hardest thing we will ever do in life. The challenge is that we forget this, and as we grow up we become scared. We doubt ourselves and our abilities.

How to change your mindset no matter who you are:

She breaks up the book into specific sections about athletes, general leadership, love, and parents, teachers, and coaches. I highly recommend that you read the entire book, but if you are short on time you can jump to the section that might fit your needs.

We do not have a  growth mindset for all things:

This is the most important part. She says that there are certain things in life that you just have no desire in, and by default have a fixed mindset towards that specific thing. That is OK. What she is saying is that you have to love or have a ton of passion around something to use your growth mindset. If someone does not like something they are not likely to exhibit a growth mindset towards it.

Real life examples of a fixed and growth mindset:

Here is an example directly from her book of a professional who has a fixed mindset at work:

‘“Here I am,” you think.  “In this low-level job. It’s demeaning. With my talent, I shouldn’t have to work like this. I should be up there with the big boys, enjoying the good life.” Your boss thinks you have a bad attitude. When she needs someone to take on more responsibilities, she doesn’t turn to you. When a promotion comes up, you don’t get considered.

Fixed Mindset Reaction:

“Shes threatened by me,” you say bitterly. Your fixed mindset is telling you that, because of who you are, you should automatically be thrust into the upper levels of the business. In your mind, people should see your talents and reward you. When they don’t it’s not fair. Why should you change? You just want your due.

Growth Mindset Reaction:

You consider the idea that some people stand out because of their commitment and effort. Little by little, you try putting more effort into things and seeing if you get more of the rewards you wanted. You quickly realize that effort was the key.

Instead of seeing your discussions with your colleagues as time spent getting what you want, you begin to grasp the idea of building relationships or even helping your colleagues develop in ways they value.’

How has this book impacted me?

My dad has told me something for as far back as I can remember: “Jeff, you don’t have to be the smartest person in the room, just work the hardest.” While reading this book, I realized that what he told me was not just my dad being a dad- it was actually a proven truth.

Even though I am a highly motivated person by nature, I went to another level after reading this book because it taught me that if I just focus on putting in the effort, I can and will succeed.

Hopefully, this review gave you more insight into mindsets and why I believe so strongly in the content you see and will continue to find on my site. To continue the conversation, I will be posting on Friday about the first step in building your mindset: Perceiving yourself as someone who can achieve anything.

Now, WAKEUP! It’s Day One. It’s time to purchase and read Mindset: The New Psychology of Success today!

We All Have A Purpose

Hi! My name is Jeff Brandwein and this is my first official blog post. Today, I want to share with you two things: who I am and why I created this site.
My official Day One began in Chicago on March 15, 1987. Fast forward 30 years and I am currently a Sales Manager at a software company by day and a suburban dad by night.
So, basically what I am saying is….I am just like you. I mow my lawn, I change my son’s diapers, and I pack my lunch for work. And above all, you and I are human.
We fail. We fear things. We have tough moments. We doubt ourselves. BUT yet, we are powerful. We have a voice. We have dreams. We have hope. For some, it’s hard to believe. To me, it’s just a mindset. Life at its core is actually pretty straightforward. The challenge is trying not to over complicate it.
One of the things that fascinates me the most is that as much as we have in common, we are all unique. And I firmly believe that what makes you unique is your mindset.
Your mindset is where your purpose lives; your purpose is what drives you, it’s what wakes you up every single day. Some find it early in life, some search their whole lives and never find it, and some simply give up. It’s hard, I know. But trust me. We all have a purpose, whether you believe it or not.
For me, it has been quite the journey. There has been a lot of failing and subsequently a lot of learning, but I have never given up. Through all of these life lessons, I can proudly say I finally figured out why I am here.

My Purpose: To help others realize and achieve their potential

How did I find it? Well, it is a long story (more on that later). For now, I will tell you this: think of your purpose as a massive puzzle. It takes time, it’s confusing, it makes you think, you will need others to help, and you will fail more times than you succeed trying to put all the pieces together. BUT you can solve it. When you do, it will lead you to your potential.
With my newly found purpose, I built this site. I want to share with you all the different avenues I used to help me, and I have three simple goals to help you along your journey.

  1. Share content and methods from articles, books, and people who have accomplished their dreams and reached their potential.
  2. Share my own thoughts on life, my learnings from the books I read, and of course, recommend books that have helped me on my journey.
  3. Most importantly, it is my hope that at least one person can reach their potential, find their purpose, or become a better person because of content shared here. That’s it. Just one.

Now, WAKE UP! It’s Day one.