From the Greens to Technology Sales: How to Stay Elite – Guest Post By Elite Caddy Brett

My Boss, and good friend, Jeff Brandwein approached me about doing a guest appearance on his Blog– Wake Up! It’s Day One. Naturally, I had no idea what I was going to write about at first. What expert am I? Why would anyone listen to me? I started thinking about what others think of me, and something people call me a lot is “Elite Caddy.” Silly, I know. They’re partially making fun of me because that’s my Instagram handle. But to be honest, it also means a great deal to me. I was an Elite Caddy at one of America’s top 100 golf courses for the better part of a decade. I was one of the best. I figured I would share the principles that made me one of the best, that made me Elite. 

If You’re Not 5 Minutes Early, You’re 10 Minutes Late

This is something my Grandfather said to me all the time, and it stuck. I hate being late to anything, especially things that are work-related. Being early shows you care, it shows that you’re willing to work harder than the others, and in return, you often reap the rewards. Simple concept, right? In my case, being early showed the head pro that I was reliable, and I was rewarded by getting assigned better groups to caddy for, and in return making more money.

Do Something Different

Yes, every Caddy can clean a golf club. Every Caddy can rake a bunker, or give yardage. But what I did differently from every other Caddy is that I knew more about the history of the golf course than everyone. Guests and members love that stuff, and this allowed me to create the best member/guest experience possible. This was another thing that allowed me to establish myself as one of the best.

Act As If Someone Is Always Watching

Think about it. You almost always act better when you know someone is watching you. Why not act like that all the time? I can remember back to a day of cleaning out the golf carts all by myself after an outing. The golf outing had been over for about an hour, the sun was setting, and every other Caddy had left by this point. But there I was, cleaning carts alone. After finishing, I was walking to my car to go home when the head pro gave me a call and told me I was working the next day for the best member. I didn’t really know why I was given this opportunity until he ended the call saying “and thanks for cleaning the carts, good work.” He had been watching the whole time.

Although I’m no longer an active Elite Caddy, I still carry these three principles with me today. I’m now in sales at a great company here in Chicago, and these are things I implement on a daily basis. So, what do you do for a living? How can you get better? How can you be Elite?

Good thing it’s Day One.

Wake Up! It’s Book Review Monday – Today We Are Rich

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s book is Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders.

Brief Summary:

Tim Sanders was an early stage member of Broadcast.com (think Mark Cuban), and he was a former executive at Yahoo! Today, he is an international speaker, consultant, and author. In his book, Tim shares with us his personal story of moving back home to live with his grandmother while he was going through some hardships. While back home, he learns from his grandmother the 7 principles of “confident living.” He shares personal stories about each principal and how they can be used step-by-step to overcome obstacles to become more confident and achieve your full potential.

Things I learned from this book:

Feed the mind

This is one of the easiest things to do but yet so difficult. Tim simply explains that we must reduce or eliminate the things in our lives like social media, news, and friends that gives you negative thoughts. No surprise here, but by doing this it will increase your overall happiness and positivity. Tim was way ahead of his time considering I read this book about 7 years ago which makes social media look like an infant. As we enter 2018, it is more vital than ever to try to eliminate the crap out of your mind. Here are some tips I learned from Tim:

  • Write down everything you read, listen to, and watch. You will be shocked at how much unnecessary crap you are wasting your time with.
  • Once you have seen all the crap, you can start reducing it one by one. For example, cut people out of your life who are negative, and delete friends on social media who are constantly creating drama and creating negative thoughts in your head.
  • Spend your time reading books, editorial pieces from credible authors, and watching credible shows which discuss solutions instead of problems. 
  • Avoid waking up and looking at your email or social media. The first thing you see every morning should be something positive.
  • Keep an ongoing journal in your mind or on paper of successful things that happen and use that as a way to combat negative or self-doubting thoughts.

Move the Conversation Forward

To me, this is an essential skill to have and the #1 principle you must be able to master. I personally took this principle as the idea of how to take a conversation with yourself or someone else and find the good in it. It reminds me of the many times, we get caught up in a conversation and drown ourselves in the problem instead of looking for a solution. I see so many people do this and it creates a downward spiral that leads to taking no action.  

Tips from Tim about how you can continue to move the conversation forward:

When processing the information it comes in four ways, and you should frame every bit of information:

  • Good – Either for you or for someone or something you have an interest in
  • Neutral – No direct effect on you or one of your interests
  • Get Busy – Adversity you need to respond to
  • Bad – A irrevocably negative effect on you or one of your interests

Use Willis Carrier’s (Founder of Carrier – Air Conditioning) advice to move the conversation forward:

  • Define the worst case scenario
  • Accept it as survivable
  • Make a good goal of beating it

Always be Prepared

  1. Become an expert in your craft:

A few easy ways to do this is to read books in your field, network with other individuals in your field and find a mentor or mentor an individual who works within the same industry. How many people do you know do any of those three things? To be honest, I know very few people.

  1. Practice, Practice, Practice:

Run through the presentation as it actually will be. Every detail of the presentation should be precisely the same when you are practicing. From the setting to the running through the entire presentation it should all be done as if you were presenting live.

  1. Expect the unexpected:

Something I have learned time and time again is that nothing goes according to plan. We should always prepare for “objections” or potential challenges we will run into and assume the worst case scenario. It is very important especially for sales and business. I know personally that I have fallen into this trap thinking a call would go one way and I was not prepared for the objections that came up. Though my reps don’t like when I seem pessimistic on a deal, I am just trying to prepare for all scenarios so we can win the deal.

How has this book impacted me?

One of the particular ideas expressed in this book, “move the conversation forward”, really moved me. Ever since reading it as a young professional it made me rethink the way I communicate with others and the ways I talk to myself subconsciously. Over the years, I have been trying to understand and learn as much as possible about the human mind and how we can control our thoughts. It has led me to a philosophy called Stoicism that I now consider a big part of my life professionally and personally.  

I read this book twice in my life: once as an early professional, and again as a sales leader. I personally use three of the seven principles discussed in the book every single day and I credit them to a lot of the early success I’ve had in my career. The best part is that the principles can be implemented by anyone and when they are, they can change your life and your career.

Now, WAKE UP! It’s Day One. Buy “Today We Are Rich” here and check out Tim’s other books, all of which are great. If you are not a book reader but enjoy great content, follow Tim’s blog here: http://timsanders.com/blog/