How to Go From Good to Great to Unstoppable – Lessons from Tim Grover

Outside of my mentors and defining moments, books have accelerated my learning both professionally and personally, and I truly believe that reading is the single most important thing you can do to better yourself.  In light of this, on Monday’s I will be reviewing a book that has impacted me.

Today’s Book is Relentless: From Good to Great to Unstoppable by Tim S. Grover with Shari Lesser Wenk.

Brief Summary:

Tim Grover is a personal athletic trainer and founder of Attack Athletics. He is most recognized for his personal training for Michael Jordan, Dwayne Wade, and Kobe Bryant among other world-class athletes. 

In his book, Tim shares with us his stories training and working with some of the greatest athletes in the world. The book centers around his most well-known clients Jordan, Kobe, and Dwade three of the most fierce and competitive athletes we have ever witnessed. He starts by explaining the fact that there are three types of people in the world: Coolers, Closers, and Cleaners. To become a cleaner, you must develop specific traits which he lays out in the book he calls them the Relentless 13.  Today, I will share with you the six I found most impactful: 

Things I learned from this book:

Three types of people Coolers, Closers, and Cleaners:

  • Coolers:
    • This type of person will do the job that they are given. They will never go above and beyond. Their desired result will be satisfactory, and they find no reason to push themselves any harder to achieve the next level.  
  • Closers:
    • Closers are a step above coolers. You can count on them to get the job done, but only in specific situations. They are really good at specific things, and will always perform well in situations they feel comfortable in.
  • Cleaners:
    • This type of person is in relentless pursuit of their end result. They know exactly where they want to go, and spend very little time thinking. Countless hours are spent preparing and training to be the best at their specific skill sets. No matter the situation, or issues that arise you can always count on them achieving their desired result. 

Traits of a Cleaner:

You keep pushing yourself harder when everyone has had enough

When it comes to exercising you most likely spend your time in the gym trying to increase your physical strength. Tim has spent most of his career training with MJ. He is very clear that the difference between MJ and everyone else was not his pure physical talents. What separates MJ was his non-stop training working his mind. Being physically gifted can make you great, but being more mentally fit then your peers is what makes you ultimately unstoppable.

Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear. Otherwise, the next day you’re going to have two things you don’t want to do, then three, four, and five and pretty soon, you can’t even get back to the first thing. And then all you can do is beat yourself up for the mess you’ve created, and now you’ve got a mental barrier to go along with the physical barriers. 

– Tim Grover

You know exactly who you are

This trait is all about the practice of thinking less and just doing. It is so easy for us to get distracted by others, and worry about what they are doing. Like I mentioned in my last post, most of us live in this world of measurement constantly competing with others and measuring our abilities to see how we compare. 

Even if you practiced for hours trying to make sure you are prepared for every outcome you still ask yourself: I am doing something wrong? Was this how it is supposed to go? Did I do better than the other person? These questions race through your mind while the other person is running past you trusting that all the hard work and practice will guide them. 

You’re not intimidated by pressure, you thrive on it

When you feel pressure or stress, it makes you know that you are alive. When you are alive, you feel. And at the end of the day how you feel is everything.

Directly quoted from Tim because I could not say it any better:

Pressure can bust pipes, but it can also make diamonds. If you take the negative view, it will crush you, now you’re in an “I can’t do this” frame of mind. But the positive view is that pressure is a challenge that will define you; it gives you the opportunity to see how much you can take, how hard you can go. Everyone wants to cut back on stress because stress kills. I say bullshit. Stress is what brings you to life. Let it motivate you, make you work harder. Use it, don’t run from it. When it makes you uncomfortable, so what? The payoff is worth it. Work through the discomfort, you’ll survive. And then go back for more.

– Tim Grover

When everyone is hitting “In Case of Emergency Button” they are looking for you

The most ultimate competitor have absolutely no fear of failure. Cleaners don’t waste time thinking positively. They just keep moving forward knowing they have trust in themselves to do the right thing. All the hard work and preparation you put into your craft allows you to let go of any insecurities or fears to go full speed ahead.

You don’t compete with anyone you find your opponents weakness, and you attack

The mindset here is simple: Get on my level or get out of the way. We will win with or without you. These are the words that were said by MJ to Rodman when he joined the Bulls in the 90’s. So my advice, if you want to be like Mike, then start thinking like him.

You don’t celebrate your achievements because you always want more

Done. Next. A cleaners favorite words. I am still working every day to become a cleaner, but I share a similar thought process. If you are one of my reps, you know when you close a deal my first question is “What’s Next.” 

For some, they might believe this is what leads to burnout. To me, this means that you are always trying to learn and grow. Just because you excelled at one thing doesn’t mean you can’t stop learning how to do it better. Until you reach your end result, you should never be satisfied.

How this book has impacted me:

This book taught me that I am on the right path. I felt good about my mindset, but this book takes it to the next level. And it is a constant reminder of what I already know to be true: mental fitness is more critical than physical fitness.  I have studied Jordan’s coach, read his bio, and now studied his personal trainer. Each of them tells me the same thing: The difference between MJ and his competition was his mindset. 

That tells me everything I need to know and do. 

Now, Wake Up! It’s Day one. What’s your choice? If your choice is to be great today, then I would highly recommend reading this book: Buy it here.


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